Daniel Lohman, CPSA
Dan Lohman is a CPG and Natural and Organic Industry Strategic Advisor. His company Brand Secrets and Strategies provides innovative ideas, actionable insights and strategic solutions to the challenges that brands and retailers face. Dan assists retailers and brands in expanding their distribution, growing sales and getting their products on more store shelves and into the hands of more shoppers.
His extensive knowledge reaches beyond traditional category management and has earned him recognition throughout the industry as an influencer, expert, speaker, trainer and thought leader. Dan is passionate about empowering brands and raising the bar.
His Brand Secrets and Strategies podcast is a popular natural and organic products accelerator for food startups, healthy brands and retailers. In addition to sharing his 25 years of experience, Dan talks with well-known thought leaders, CEOs and founders of successful industry companies who candidly share insider secrets.
As a top contributor to the leading trade publications, he has published over 300 articles. A trusted and respected member of the natural and organic community, Dan’s weekly newsletter, podcast, free resources and online mini courses have become an invaluable resource for brands and retailers seeking to grow sales and gain a sustainable competitive advantage.
To learn more please visit: www.BrandSecretsAndStrategies.com
Three Steps to Trade Show Success
Trade shows can be a huge distraction and expense for retailers, but they don’t need to be. You can maximize these opportunities to gain...
Merchandising the Kids Health Category
Our kids are our future and they are the future of the natural product’s industry. We need to ensure that we don’t overlook them...
Strategic Experimentation – Strategies To Maximize Your Retail Merchandising
To begin with, I suggest every store needs to have a competitive set. A competitive set is a merchandising strategy that helps you compete...
Merchandising Tips to Grow Sustainable Sales
The first impression consumers have of a product is on a store shelf—make it a good one! Effective merchandising with the right product assortment...
Critical Merchandising Strategies to Grow Sales with Plant-Based Products
Plant-based is perhaps the fastest growing segment in natural. It is also one of the more confusing segments from the shopper’s perspective. So, how...
The Importance Of Consistent Merchandising to Generate Repeat Shoppers
An effective merchandising strategy is the best way to convert casual shoppers into loyal evangelists. It’s your key to defend against mass slippage and...
The Benefits of a Collaborative Manufacturer/Retailer Relationship
Selling in the natural channel means wanting more: greater transparency, labeling that is easier to read and understand, high-quality ingredients, a commitment to fair...
4 Digital Strategies To Maximize Trade Marketing ROI
(Here’s a tip for brands looking to establish better retail trade relationships.)
Trade marketing is typically the single largest line item on a company’s income...
Category Tactics to Increase Sales
Category tactics should be used to amplify the retailer’s mission and focus. They need to clearly communicate the “purpose” behind a promotion, a merchandising...
Category Tactics to Increase Sales – How to Go From Strategy...
Shoppers have virtually unlimited numbers of choices when it comes to where they shop and how they shop. It is therefore critical that they...
