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Daniel Lohman, CPSA

Daniel Lohman, CPSA
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Dan Lohman is a CPG and Natural and Organic Industry Strategic Advisor. His company Brand Secrets and Strategies provides innovative ideas, actionable insights and strategic solutions to the challenges that brands and retailers face. Dan assists retailers and brands in expanding their distribution, growing sales and getting their products on more store shelves and into the hands of more shoppers. His extensive knowledge reaches beyond traditional category management and has earned him recognition throughout the industry as an influencer, expert, speaker, trainer and thought leader. Dan is passionate about empowering brands and raising the bar. His Brand Secrets and Strategies podcast is a popular natural and organic products accelerator for food startups, healthy brands and retailers. In addition to sharing his 25 years of experience, Dan talks with well-known thought leaders, CEOs and founders of successful industry companies who candidly share insider secrets. As a top contributor to the leading trade publications, he has published over 300 articles. A trusted and respected member of the natural and organic community, Dan’s weekly newsletter, podcast, free resources and online mini courses have become an invaluable resource for brands and retailers seeking to grow sales and gain a sustainable competitive advantage. To learn more please visit: www.BrandSecretsAndStrategies.com

The Importance Of Consistent Merchandising to Generate Repeat Shoppers

An effective merchandising strategy is the best way to convert casual shoppers into loyal evangelists. It’s your key to defend against mass slippage and...

The Benefits of a Collaborative Manufacturer/Retailer Relationship

Selling in the natural channel means wanting more: greater transparency, labeling that is easier to read and understand, high-quality ingredients, a commitment to fair...

4 Digital Strategies To Maximize Trade Marketing ROI

(Here’s a tip for brands looking to establish better retail trade relationships.) Trade marketing is typically the single largest line item on a company’s income...

Category Tactics to Increase Sales

Category tactics should be used to amplify the retailer’s mission and focus. They need to clearly communicate the “purpose” behind a promotion, a merchandising...
shopper

Category Tactics to Increase Sales – How to Go From Strategy...

Shoppers have virtually unlimited numbers of choices when it comes to where they shop and how they shop. It is therefore critical that they...

Retail Done Right, 5 Simple Strategies You Can’t Afford to Overlook

Savvy retailers want and need brands to up their game — to provide true category leadership. This does not mean brands need to spend...

How to Get Your Brand on the Shelf – What Retailers...

Anaheim, CA — Expo West never fails to disappoint. As a mentor and member of the Pitch-Slam Selection Committee, it’s always exciting to see all...

Create A Compelling Retailer Sales Story

Editor’s note: This month we offer a tip for our readers who want to get distribution for their brands. To get your brand on a...

Meeting Shopper Needs Is a Win-Win For Brands, Independents

Independent retailers, and especially those in the natural space, are the lifeblood of the communities they serve. They typically have a strong commitment to...

How Independent Natural Retailers Can Grow Sales in a Hyper-Competitive Market

How can small retailers remain competitive and grow in a hyper-competitive market? This is a question I get asked a lot. This is a...