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Daniel Lohman, CPSA

Daniel Lohman, CPSA
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Dan Lohman is a CPG and Natural and Organic Industry Strategic Advisor. His company Brand Secrets and Strategies provides innovative ideas, actionable insights and strategic solutions to the challenges that brands and retailers face. Dan assists retailers and brands in expanding their distribution, growing sales and getting their products on more store shelves and into the hands of more shoppers. His extensive knowledge reaches beyond traditional category management and has earned him recognition throughout the industry as an influencer, expert, speaker, trainer and thought leader. Dan is passionate about empowering brands and raising the bar. His Brand Secrets and Strategies podcast is a popular natural and organic products accelerator for food startups, healthy brands and retailers. In addition to sharing his 25 years of experience, Dan talks with well-known thought leaders, CEOs and founders of successful industry companies who candidly share insider secrets. As a top contributor to the leading trade publications, he has published over 300 articles. A trusted and respected member of the natural and organic community, Dan’s weekly newsletter, podcast, free resources and online mini courses have become an invaluable resource for brands and retailers seeking to grow sales and gain a sustainable competitive advantage. To learn more please visit: www.BrandSecretsAndStrategies.com

Assortment Strategies That Delight Customers

A retailer’s product assortment will help define the store’s mission and their unique value proposition — how they differentiate themselves in the market. • Have...

The Biggest Change to Natural Since Organic

Things are changing all the time, especially in natural. We've recently seen stories regarding Albertson's in preliminary talks about a deal to acquire Sprouts,...

Top Five Strategies for Brands to Maximize Their Expo Experience

Trade shows are an excellent opportunity for brands to showcase their new items to retailers and consumers.  Retailers are always on the lookout for...

The 2016 Election and Natural Products… What Do They Have In...

The 2016 election taught us a lot about our country. We learned that there were large groups of people who felt unappreciated and ignored...

Increase Sales With 7 Simple Organic Product Merchandising Strategies

Total store mainstream sales are up +1.9%—effectively flat across all departments. Meanwhile, organic product sales are up in the high double digits in every...