Doug Evans is an early pioneer in the natural food industry. In 2002 he co-founded Organic Avenue, one of the first exclusively plant-based retail chains in the country. He then created and founded Juicero, the first fresh, farm to glass automatic cold-press juicer, with the mission of bringing fresh-processed foods to the home. Doug lives in the Mojave Desert on a permaculture hot springs oasis. He is the author of The Sprout Book: Tap into the Power of the Planet's Most Nutritious Food.