Home Authors Posts by Geoffrey Robinson, founder of Digital Earth Network

Geoffrey Robinson, founder of Digital Earth Network

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What Drives Customer Loyalty?

What many retailers consider a tried-and-true marketing strategy is quickly going the way of the VHS tape. The Internet and social media have turned marketing...

Understanding Retail Mobile Business Intelligence (BI)

When DEN first began operations, our clients were astonished with the simple BI functions that were available, especially with mobile devices. These basic functions...

What’s the Deal With QR Codes?

Back in 2011, QR codes were a hot topic among manufacturers and marketers. Smartphones were rapidly gaining popularity and the app market was still...

Essential Tips for Understanding Mobile Websites Vs. Applications

The buzzword today is mobile. It’s critical to first understand two fundamental realities. These would be that a) your current desktop Web site is...

Trends in Technology and Automation at Retail

When I visit retailers around the country, they often ask me about industry trends because they know I speak with many retailers, manufacturers and...

Mobile Tips for Customer Engagement

With all of the frenzy surrounding mobile and social networking, you may wonder what the next exciting trend will be. It’s my job to follow...

So You’re Ready to Build a Mobile Site?

Nine Tips and Tricks For Creating a Successful Mobile Experience The first question you have to ask yourself when preparing your company’s mobile solution is:...

De-Mystifying QR Codes at the Store Level

There’s currently a tremendous “buzz” around QR codes and their usefulness as a successful marketing tool. Most critics cite problems with ease of use...

Say No to QR Codes….(That land on a desktop non-mobile site)

  Everybody is excited about the new QR code technology and the potential of reaching target audiences. However, the big caveat is that if your...

How QR Codes Can Be Applied By Suppliers and Retailers

On my last blog, I introduced QR codes and why all suppliers and retailers should take note of this new technology. Today, I want...