Heather Wainer, Publisher, WholeFoods Magazine
Inspiring an Industry to Go Above & Beyond
In 2014, we debuted our Person of the Year feature as a way to recognize the person (or people) who have made the biggest...
Transparency Throughout
Being a small, tight-knit company, we enjoy discussing everything together. About a month ago in one of our team meetings on Zoom, the topic...
Woman-Owned, Women-Led!
I know you are currently reading the May issue, but we started preparing this issue for you in March, during Women’s History Month. As...
You Made the Difference in 2020
As we all know, 2020 has not been the year we planned for. As we enter the last month of this crazy year, hopefully...
My Keto Experiment
This year WholeFoods is publishing a series on special diets, so we thought it could be useful and informative to try each diet, too....
35 years and proud!
As we celebrate our 35th anniversary, it is hard to believe that this much time has gone by and we are still doing what...
State of the Trade
This interview first appeared in Marketing Natural Products™, a Digital Publication by The Shelton Group, Autumn 2014
As manufacturers and suppliers decide where to allocate...
Stories of Hope from Peru
A child’s smile is one of the most beautiful things on Earth. And that is exactly what we saw as we traveled 13,000 feet...
Letter from WholeFoods Publisher
Growing up in the New York /New Jersey area, as well as the natural products industry, has taught me many things. First, we are...
Looking Back to 1984
Twenty-five years ago, my father acquired WholeFoods Magazine and made the courageous leap to open a company (WFC, Inc.) to publish it. It blows...