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Jamie Dinar

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Using Color Psychology in a Retail Setting

Color is more than a visual element; it’s also an important psychological motivator. “We react on multiple levels of association with colors—there are social...

AHPA Celebrates 30 Years

Since its beginnings in 1982, the American Herbal Products Association (AHPA) has been a vehicle to voice the concerns and ideals of herbal and...

Wakunaga Celebrates 40 Years

Wakunaga of America Company is proudly celebrating 40 years of delivering high-quality medicinal herbs to consumers. From its headquarters in Mission Viejo, CA, Wakunaga...

Do Businesses Know What Their Customers Want?

Research shows that 90% of businesses do not know what their customers want. In a world burdened with financial difficulties, American stores need to...