Jennifer Joseph
Jennifer Joseph is a freelance editor and writer, specializing in health, nutrition and food. Her work has also appeared in First for Women and Woman’s World Magazine. You can find her on LinkedIn.
The Scoop on the Free-From Food Category
For the estimated 32 million Americans with food allergies, grocery shopping can be a fraught experience, as the wrong purchase can trigger a dangerous...
Raise a Glass to Healthy Energy!
The performance and energy drink market once had a fairly niche customer base (i.e. gamers, people looking to stay awake studying or partying, and...
Cheers to Healthier Sips!
Gone are the days when consumers just wanted a hit of hydration and maybe a touch of sweet indulgence from their beverages. Even before...
How Sweet Healthy Is!
As the threat of COVID-19 continues to loom, consumers are more motivated than ever to reduce or eliminate processed sugar from their diets: A...
Function + Flavor = Win-Win!
The functional food and beverage category is thriving: Data suggests that the COVID-19 pandemic has consumers reaching for more snacks and soothing comfort foods...
Fabulously Fit At Every Age
Consumers are investing in their physical fitness more than ever—just look at the meteoric rise in the popularity of wearable fitness trackers, boutique fitness...
A Healthier New Year Starts in the Gut
As we enter a new year and the beginning of a new decade, there’s no better time to make sure your digestive health aisle...
Smart Supplements For: Sharper, Calmer, Happier
The brain is arguably the body’s most complex and hungry organ. Densely packed with approximately 86 billion cells and a delicate super-highway of whisper-thin...
Healthy, Happy Pets = Happy Customers!
Keeping Fido and Fluffy nourished, active and pampered has become big business as more consumers view and treat their pets as valued family members:...
Strategies to Get Stronger, Fitter, Energized
The sports nutrition market is going strong—and growing stronger. Global sales are expected to reach $44 billion by 2021—up 43% from 2016, according to...
