Joe Sorensen

Where do customers get the energy needed to get through a workout? Teach shoppers about pre-workout supplements. These products “generally have some energy-promoting ingredients as well as ingredients that promote blood flow,” states Urban.

Shoppers may have questions about the safety of taking creatine. According to Medical News Today, creatine is “a nitrogenous organic acid produced by the liver that helps supply energy to cells all over the body—particularly in muscle cells. It is made out of three amino acids: l-arginine, glycine and l-methionine” (8).

Your customers now know which type of protein and how much protein they should invest in. Now, it is necessary to establish if the delivery method of said protein also makes a difference.

Now that customers are aware that the type of protein makes a difference, should they purchase 10 tubs of their favorite protein, and return for more in a week?

Shoppers may feel one protein is as good as another. But, according to Tim Marr, sales director at Nutrex Hawaii, Kailua-Kona, HI, “Studies have shown that not all proteins are equal.” 

Nearly every major media outlet has run pieces suggesting sports supplements are unsafe. Perhaps the most recent high-profile story was HBO’s May 20 airing of Real Sports with Bryant Gumbel, which characterized sports supplements as dangerous and unregulated. The messages are having an impact on consumers.

There are many safe, natural and nutritional products available to support everyone from daily joggers to weekend warriors to those that want to bulk up.Here's a rundown of a few common myths about sports nutrition, and the facts and research to disprove them.