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Phil Goodman

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Social Media and Generations

Are you ready for the Challenge? The majority of the people that utilize social media are from Generation-Y (20-37 years old in 2014).  If...

Selling to Generational Mindsets Will Increase Sales

Do you factor generational differences into your approach to acquiring new customers? How much thought do you give to a generational mix when designing...

The Global Generation

Generation-Y is the 72 million people born in the US from 1977 to 1994.  They are also called Gen Y or the Echo Boomers because...