Zev Ziegler is a behind-the-scenes brand marketer who is known for focusing on defining and activating core identity to elevate brand position and integrated messages. He loves to build brands for trusted leaders like Lycored looking to disrupt and delight the industries. Zev sees experimental exhibits as a means of bringing discovery, strategy, and creativity to the table to shorten the runway between smart, interesting work and beautiful creative that can work in any medium.
Committed to ‘Cultivating Wellness’, Lycored, part of Adama Group, is an international company at the forefront of unearthing and combining nature’s nutrition potential with cutting-edge science to develop natural ingredients and products. Established in 1995 in Israel, Lycored is the global leader in natural carotenoids for food, beverage and dietary supplement products.