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Success Secrets for Sustainable Booth Building

Walking the Las Vegas convention center, post show, I waded through the mounds of plastic trash and waste. I looked around as I was...

Green 2.0: Can We Shop Our Way Out Of It?

What does it mean to be an environmentalist today? The pioneers of this movement knew decades ago that the survival of the Earth and...

What Makes a Mother Loyal to a Brand?

Women make 90% of the household purchases. 85% of food is purchased by mothers. Clearly, what appeals to women and mothers is important for...

How We Eat Impacts How We Live

The mission of the Academy of Nutrition and Dietetics is to improve global well-being through food and nutrition, an effort that centers around the...

7 Top Spa-Wellness Trends 

The overarching theme at the September 2019 ISPA (International Spa Association) Conference, held in Las Vegas, was “evolution.” This is the most appropriate description...

Driving Healthy Shoppers to Convenience

Everyone who drives needs to stop at a gas station. Therefore, gas stations and convenience stores should cater to everyone who drives. Everyone at some...

Product Placement Starts with PR

A blockbuster movie scene opens and the A-list star is noshing on your snack brand, swallowing your vitamins, guzzling your juice or grooming with...

Maple: The Smarter Sweetener

Professor Navindra Seeram, Ph.D., has been studying the health benefits of maple since 2009. His research focuses on investigating medicinal plants and their derived...

Acetyl-L-Carnitine and Cognitive Health

Cognitive health has never been revered as more valuable contributor to healthy aging than it is today. A healthy brain can translate to improved...

Vitamin D Equals Healthy Pregnancy, On The Label And In The Aisle

Proper nutrition is key to the health of any individual, but perhaps most important to pregnant mothers. The health of women during pregnancy determines...