Endless Naturals


The naturals business keeps getting bigger and better. There is a natural alternative for anything you can think of and things you never thought of. That was the theme of this year’s Natural Products Expo held annually in Anaheim. Innovative companies are making it easier to live naturally, so there are no excuses. Here are a few of the top trends spotted at this year’s show, a five-day health fest which ran from March 8-12.

Grains Take Sprout

Angelic Bakehouse uses seven non-GMO whole grains including red wheat berries and quinoa in a sprouting process, along with a touch of organic honey and molasses, to create their nutrient-enriched breads. Their special sprouting process maximizes the flavor and nutrition of the grains. This collection of freshly mixed and baked breads, ranging from baguettes to bread crisps, delivers a nutrient dense, better tasting and better textured bread.

New Ways to Get Your Probiotics

Probiotics are in everything according to Michel Sirgent of high end probiotics company Bio-K, and it is impacting sales. Innovators have created many ways for consumers to get the probiotics they need.

A search for healthy family snacks lead to the creation of Roo’Bars. Made with а simple recipe consisting of 4 to 5 plant-based ingredients only, the main ingredient is dried fruit which eliminates the need for sugar. Roo’Biotic Energy Balls are a combination of the company’s philosophy on using plant based ingredients and the “good bacteria” found in probiotics. Roo’Biotic Energy Balls come in flavors such as: Cherry & Acerola, Ginseng & Kale and Coconut & Guarana and are a tasty way to help you regulate your digestive system.

Good Karma is the first to introduce a vegan-friendly and dairy-free yogurt to consumers. A flax milk recipe allows each flavorful serving of Good Karma Yogurt to deliver 5-6 grams of plant-based protein. Along with delivering nutrients all six flavors, ranging from plain to raspberry, are free of major allergens, dairy, lactose, nuts, soy and gluten yet still deliver the rich, creamy texture consumers crave.

Vinegar You Want to Drink

DeNigris Vinegar’s organic apple cider vinegar is naturally fermented from crushed organic apples in wooden barrels that contain the “mother” of vinegar. The “mother” is the living nutrients that naturally form chains of protein enzyme molecules that allow their apple cider vinegar to deliver optimum health benefits that make it a flavorful tasting drink and a healthy additive to your favorite salads, veggies and marinades.

Also keep an eye out for Olitalia’s new Drink Vinegar, blended balsamic vinegar flavored drinks that are both higher in antioxidants and biophenols than other vinegar.

Dirt That Keeps You Clean

Everyone know that cleanliness’ biggest enemy is dirt! Industry innovators are realizing that dirt contains many nutrients and soon cleanliness’s biggest enemy may soon become its biggest ally.

The Dirt was founded to start a revolution against “natural” personal care lines that use unnecessary fillers such as soy or corn byproducts. The Dirt blends are made using the highest quality natural ingredients that consist of essential oils for their healing properties, absolutes for their aromatherapy properties and oils and butters for their nutrients. This line of personal care products will have you looking at dirt in a whole new way.

Mother Dirt replaces the lost “good bacteria” which is an ecosystem called skin biome. Along with restoring the skin’s natural properties, their line of skin and hair care products improve the quality of skin issues including sensitivity, oiliness, blotches, and dryness by replacing essential bacteria lost by modern hygiene and lifestyles. This line shows that the foundation to cleanliness may be dirt.

Vitamins For Eyes

We take vitamins to fight and prevent diseases and illnesses and maintain our body’s overall health, but during these endeavors one important aspect of our health is often overlooked—our sight! Now market innovators have developed vitamins that can help maintain and protect our sight.

Protecting and preserving your vision is as simple as drinking a glass of water thanks to Ojo. Simply drop one of the dissolvable tablets into a glass of water daily to reap the benefits of healthier eyes. Ojo is available in three flavors: Citrus Lutein Burst, Berry Lutein Blast and diet skinny Citrus Lutein Blast and all of them are packed Lutein, Zeaxanthin, Zinc, Vitamin C — nutrients known to improve eye health.

No Such Thing As Too Much Turmeric

Inspired by Ayurveda, the ancient Indian science of healing, each delicious packet of Pranayums contains a special power blend of turmeric, ginger, cinnamon and other spices that will give you the energy boost you need. The pre-measured super spice shot packets, along with their versatility, make it easy to add them to everything from stir-fried veggies to smoothies. Just slip Pranayums packets in your purse, desk or gym bag and enjoy them anywhere at any time.

Youtheory Turmeric Extra Strength boldly features Curcumin C3 Complex: the most scientifically-supported turmeric brand in the marketplace. What distinguishes this brand from the rest is the Curcumin C3 Complex’s combination, as one pill of Youtheory Turmeric Extra Strength provides the dosage equivalency of almost 10,000 mg (10 grams) of regular turmeric powder!

Juices to Cleanse With

Many people are consuming fruit and vegetable juices to put nutrients into their bodies. Market innovators have noticed they are also using them help remove toxins from their bodies and therefore are creating natural juices in their purest forms to help consumers cleanse their bodies.

Solti is responsible for introducing the first glass bottled, light filtered and cold crafted organic beverages to consumers. Their line of juices is made from fresh, organic produce, superfoods and herbs. While other beverage companies use petroleum-based plastic packaging Solti uses light rays to preserve their liquid without pasteurizing it. This unique process allows Solti to eliminate spoilers without impacting nutrient counts and deliver to you high quality non-GMO beverages that are in their purest form.

Water’s New Alkaline Balance Act

Soothing acid reflux, increasing oxygen levels and metabolism and cleansing the colon are just a few of alkaline water’s health benefits. From teas to innovative water bottles disruptions in the marketplace are delivering ways for consumers to easily consume alkaline water.

Eternal alkaline water is unique because it’s naturally alkalized, meaning its mineral properties have not been artificially manipulated—nothing is added and nothing is removed. This is because Eternal water comes from the naturally alkalized Alleghany Mountains south of Springfield NY which allows them to deliver to consumers bottled water that remains in its pure and pristine state.

Tisane brings the nutrition from alkaline to consumers in the form of their collection of organic teas. Their alkaline teas are made with USDA organic and non-GMO certified products and smart sugars. Flavors that make up the premium hydrating teas include Hibiscus, Vanilla Chai, Organic Stevia and Organic Erythritol. All of Tisane’s teas are only 50 calories making them a perfectly sweetened beverage for those looking to stay healthy and hydrated.

Dyln water bottles are changing the way people get alkaline water. Their stainless-steel water bottles are made with a diffuser that transforms regular H2O into alkaline water. It typically takes 15-20 minutes to transform water into alkaline water, but the Dyln does it almost immediately. The Vitabead diffuser, located at the bottom of the bottle, lasts up to 400 uses and can be easily replaced. Now you can reap the benefits of alkaline water anytime anywhere!

Pass the Pomegranate, but Hold the Mess

We can finally enjoy pomegranates without the confusion, hassle or mess of cutting the fruit open thanks to Juice Gems’ Arils. Arils are the name of the seeds we eat that are found inside pomegranates. Trust me, they are totally delicious, nutritious and low-cal.  They could easily become my every night snack if I could find them…Juice Gems is delivering them to consumers fresh or frozen ready-to-eat in a variety of sizes ranging from 4oz. cups to multipacks.

Delicious Alternatives for Those With Diet Restrictions

Whether it is an allergy to gluten, dairy or peanut butter or a vegan lifestyle, finding a delicious alternative to popular snack foods can be difficult. Innovative snack retailers are giving classic snack foods and spreads — think peanut butter and dairy products — a modern twist that make them available to those who have diet restrictions.

East meets West as Imuraya combines traditional Japanese confectionary treat Daifuku (Wagashi) with America’s love of ice cream to create Mochi Ice Cream and Mochi Coconut Cream. These Frozen ice cream-like desserts are made without dairy products, animal products and are gluten free. Being the first of their kind sold in the USA, this Japanese treat allows those with strict diet restrictions to enjoy this classic dessert with a modern update! Thank-you, thank-you, thank-you!

Don’t Go Nuts is a line of delicious, healthy, organic and nut-free foods for children and adults with peanut and tree nut food allergies. Along with being gluten free and non-GMO this amazingly delicious and appealing to all senses snacks line of snack bars and spreads delivers 5 g of protein and 4 g of fiber per serving. When looking for gluten-free snacks for kids, peanut butter alternatives or vegan chocolate spreads, thanks to this brand you’ll no longer have to “go nuts” looking for delicious snack foods you’ll love!

Mac n Cheese, Cheese Cake and cream cheese are three things you can’t enjoy if your diet doesn’t allow you to eat dairy. Daiya has created dairy free versions of Mac n Cheese, Cheese Cake, and cream cheese — giving those who don’t eat dairy the opportunity to enjoy them. Daiya replaces the dairy found in popular dairy items, such as mac n cheese, pizza, salad dressings, etc. with plant-based products delivering healthier and more nutritious versions of some of the most popular diary based dishes.

Ready To Go

Companies understand that time is of the essence for a majority of the consumers and that sometimes they simply do not have time sit at a restaurant, but still want quick meals that are nourishing and can be enjoyed on the go. Market innovators are answering this call by providing consumers with quick snack and meals that are healthy and be enjoyed at work, after school, or anywhere on-the-go!

Ready Pac Foods are the perfect collection of restaurant-inspired salads and snacks and you can enjoy on the go. Ready Snax Snack Packs and Bistro Bowl Salads are the perfect go-to when time is running low because they can be eaten anywhere, are filling, curb your hunger and provide a boost of vitamins. They also offer a variety of options that meet diverse dietary needs, including non-GMO, organic, vegan, gluten-free and vegetarian so everyone can enjoy a quick meal.

Take a “Shot” for Good Health

For centuries cultures around the world have considered ginger to be the “secret” to a healthier life. Around the globe, it has been used to not only spice up cuisine, but also for its health benefits. As a fibrous root, ginger can be difficult to incorporate into your everyday life so innovators are delivering it to customers the quickest and easiest for them to absorb it — a shot!

You probably know ginger is good for you, but do you know just how good? Vive ginger shots are crafted with organic products and the help of doctors to deliver a healthy dose of ginger. The wellness shots help with immunity boosting, digestive balance and vibrant well-being and they deliver ingredients in the closest possible form to the living plants they originated from. Cold-Pressing ingredients allows Vive to deliver the freshest and most pure forms of natural wellness in one delicious single serving.

GingerShots delivers a healthy dose of it in the form of a shot. These shots are kosher, all natural, organic and available in six flavors that include Apple Ginger, Lemon Ginger, Pomegranate Ginger and other fruit and ginger combinations. All Ginger Shots go down smooth and quickly absorb into your body giving you an organic blast energy and nutrients!

Going Banana’s For…Well…Bananas

Bananas are one of the healthiest yet overlooked fruits. Now companies are creating ways for consumers to get the banana’s nutrients in unique ways they incorporate into their diet daily. From tasty banana based snacks to banana milk these creations will give you a new appreciation of the banana!

Mooala fuses pureed bananas and roasted sunflower seeds with dash of cinnamon and salt create their nut-free and dairy-free banana milk. It is also carrageen and gluten free but will be the perfect additive to your smoothies, cereal, baking treats, and even coffee! This is most certainly a plant-based beverage uncompromised in both quality and taste.

Barnana is on a mission is to end food waste on organic banana farms by up-cycling these bananas into snacks. When “imperfect” bananas have scuffs, are a little too ripe, or aren’t the perfect size – they are typically rejected for export. Barnana is taking the rejected bananas and turning them into Banana Bites and Crunchy Banana Brittle that deliver consumers doses of much need potassium and reduces the amount wasted bananas.

Breakfast Foods to Savor

It’s been said that “breakfast is the most important meal of the day”, but a lot of times it is not the healthiest as many choose sweeter or more filling items over those that deliver nutrients. Now companies are delivering some healthier version and great tasting versions of some of our favorite breakfast go-to’s.

Glutenfreeda pioneered the category of gluten-free oat products.  They are responsible for developing the strictest standard protocols for gluten testing. All of their hot and cold cereals are non-GMO and available in flavors such as apple, berry, banana and cranberry.

The Better Bean Company is introducing a new type of bean to the “super food” community. Better Beans offer their customers a variety of options from classics like Skillet Refried Red Beans and Uncanny Refried Black Beans. Beans cover not one, but two categories on the food pyramid. Beans are a good source of potassium and magnesium, known to lower blood pressure. Their nutritional benefit can’t be broken down — giving you the nutrients you need. Start your day with a Better Bean breakfast burrito to make bodies happy.

FODMap Has the Potential to be the Next Gluten-Free

It is estimated that between 10-15% of the global population live with Irritable Bowel Syndrome (IBS) and have issues digesting FODMaps. FODMAPS are a type of highly fermentable carbohydrate that are often not easily absorbed and can cause gastrointestinal discomfort. Innovations in the market place are making easier those who live with digestive issues to find great tasting snacks they enjoy.

FODYFoods, also known as the Low FODMap Food Co, offers a variety of snacks that make complying with the FODMap diet simple. This collection of salsas, sauces, oils and bars take the stress and guess work out of eating and grocery shopping. Through their delicious low FODMAP products, consumers are provided with a much-needed relief from their IBS symptoms.

Save the Bees

It’s quite little but quite impressive and not going anywhere anytime soon — it’s the honey bee. Companies are taking the sweet treat they produce and finding a variety of uses for it in the marketplace.

A leader in all things honeybee, Savannah Bee produces a wide range of 100% pure artisanal honeys for cooking and tasting. The company’s collection of delectable, hand-harvested and finely crafted honeys in flavors like Orange Blossom, Lavender and Tupelo, along with the brand’s Whipped Honeys, and specially formulated Honey for the Grill and Honey for Cheese showcase the big things that are coming from the small honeybee.

Help Dogs Too

Kombucha Dog is giving back by labeling each bottle with the picture of a rescue dog in the Los Angeles area awaiting his or her forever home.

Growing Research About the Benefits of Beets

It’s been said “an apple a day keeps the doctor away,” but if you combine them with beets it will most certainly keep the doctor even further away!

Biotta’s Apple Beet Ginger juice is a fruit, vegetable and herb combo and will be your new go-to drink for endless reasons. With Ginger great for indigestion, it also works to temper travel sickness and nausea, while beet juice is known for its heart health benefits. And we all know an apple a day keeps the doctor away. Put it all together and you’ve got a drink that can’t be beat. Biotta’s full line of U.S. juices have been verified by the Non-GMO Project whose consensus gives consumers the security to know they are getting the highest quality organic juices.

A Healthy Scoop of Sleep

Many usually begin their day with a protein powder, but one company is challenging the status quo by creating a protein powder that’s specially designed to help you end your day.

Healthy Scoop’s Sleep Protein was created for those who occasionally have trouble falling or staying asleep. Sleep protein is made with ingredients such as organic brown rice protein concentrate, organic coconut sugar and organic cocoa. Just simply mix one whole packet with 4-8 ounces of water or your favorite milk 60 minutes before bed, fall asleep faster and enjoy a deeper slumber.

Enjoy Peanut Butter Without the Calories

PBfit dry peanut butter is a modern take on the classic spread that is a favorite of many! Made with a dash of organic coconut palm sugar and kosher salt for scrumptious peanut butter flavor, just add water to this dry mix and it’s ready to enjoy. Compared to regular peanut butter, PB Fit is only one-third the calories and 90% less fat. That means guilt-free smoothies, PBJs, peanut butter dips, oatmeal, pancakes — you get the idea. It’s your new non-guilty pleasure.

Paleo Mayo

Primal Kitchen is delivering to consumers the first ever avocado oil-based paleo mayo. This healthy take on the original is made with cage-free organic eggs and vinegar from non-GMO beets. It’s sugar, gluten, dairy, soy and canola-oil free, and Non-GMO Project Verified, yet still has that rich classic mayo taste. The avocado oil boosts the bioavailability of nutrients it’s paired with and increases your body’s absorption of antioxidants. Finally, the delicious taste of mayo without the guilt!

The Monk Fruit Make Over

SPR-FIELD’s gourmet monk fruit is grown the remote mountains of Southern China, dried and can be easily prepared to create a naturally-flavored sweet drink. Besides being versatile — you are able to drink it hot, room temperature or cold making it the perfect refresher for any type of day, season or occasion — it is high in antioxidants which aids a healthy and balanced immune system and can be used as an anti-inflammatory coolant.

Putting the Flavor Back in Your Nutrition

A common myth is that when trying to achieve a healthy lifestyle you will end up having to sacrifice taste for nutrients. Now companies are creating nutritious drink mixes that give consumers the nutrients they need and have the same great taste as some of the unhealthy guilty pleasures they enjoy.

VeganSmart, a line of delicious, plant-based nutritional shakes, with no dairy, eggs, soy, artificial sweeteners, flavors, colors, preservatives, cholesterol, acesulfame-K, MSG and zero trans-fat. VeganSmart’s flavorful shakes are just what the doctor ordered! Complete Protein Blend: Contains 5 different non-GMO plant based proteins providing essential amino acids for building and repairing tissue and muscle and is available in a variety of flavors from Vanilla to Peaches and Cream!

Nancy Trent is a writer and speaker, a lifelong health advocate, a globe-trotting trend watcher and the founder and president of Trent & Company, a New York-based marketing communications firm with an office in Los Angeles.  Trent & Company grew out of Nancy’s personal commitment to helping people live longer and healthier lives.  A former journalist for New York magazine, Nancy has written seven books on healthy lifestyles, serves on the editorial boards of several magazines and travels around the world speaking at conferences and trade shows on trends in the marketplace. She is a recognized expert in PR with more than 30 years of experience creating and managing highly successful campaigns. Nancy can be reached at (212) 966-0024 or through e-mail at nancy@trentandcompany.com.  You may also visit http://www.trentandcompany.com.

NOTE: WholeFoods Magazine does not endorse any specific brand or product. The opinions expressed in bylined articles are not necessarily those of the publisher.


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