Natural Foods Take Wellness to the Next Level

Like many natural advocates, I’ve been living “well” and eating healthy for years.  The new influx of brands spotted at the recent Natural Products Expo East in Baltimore, held September 14 -16, is catering to what we refer to as a “well-thy” consumer willing to pay a premium for products that make it easier to live better and more healthfully.

Here are a few products to watch that go the extra mile.

Living Probiotics

Go with your gut and GoLive. Their line of ready-to-drink juices, teas and powder packets are made with the highest-quality ingredients and live probiotics! Whether you’re grabbing juice, tea or adding a powder to your favorite beverage you’ll be improving your overall health with some of the most effective blends of probiotics, prebiotics, amino acids, vitamins!

More ways to get your veggies

I had never heard of veggie-milk and I’m thrilled to have a plant-based option that isn’t a nut with Veggemo.  Veggemo is merging the characteristics of the dairy aisle with nutrients of the produce aisle. Their non-dairy milk allows vegans and those with dairy allergies to enjoy milk and milk based treats. It delivers the smoothness and creaminess of 2% dairy milk and provides 6 grams of protein per serving and is an excellent source of B12.

Monkfuit sweetens your health

SPR-FIELD is responsible for bringing an eastern health staple down from the remote mountains of China and into the United States. Benefits from consuming monk fruit include: enhanced anti-inflammatory and anti-bacterial results, an improvement in skin texture, enhanced relaxation for sleep or daily balance, or stress relief. SPR-FIELD is not only a purveyor of organic monk fruit, but also monk fruit infused teas and sweeteners. Finally, a sweet treat that’s good for you!

Classic snacks get a healthy update

It’s been said that breakfast is the most important meal of the day. So, shouldn’t that be when you give your body the most nutrients?  Flapjacked’s new protein packed muffins and other breakfast pastries give your body the nutrients it needs to power through the day. From muffins to pancakes just add water to any Flapjacked product and instantly add protein to your diet.

The potato chip is a guilty pleasure of many and now Vegan Rob is getting rid of the guilt and replacing it with vegetables! Available in flavors including asparagus, Brussels sprouts, wild mushroom Vegan Rob’s chips are made with natural vegetables, are gluten-free, and are certainly a snack you can enjoy guilt-free.

A vitamin a day keeps the doctor away

Terry Naturally’s goal is to provide clinically effective nutritional supplements and remedies that improve the health of America, one person at a time. They are working toward their goal by bringing European-tested natural medicines to the United States. Their line of revolutionary natural supplements improve everything from cardiovascular health to hair and nails, yet all are made with quality tested natural ingredients. They are known experts in curamin which gives turmeric and other potent clinically-proven supplements their healing powers.

Traceability expands

Mushrooms are the go to for a variety of culinary creations and Om is making the mushroom even better. Formerly Mushroom Matrix, Om Mushroom powders are designed to elevate the mind, body and spirit and utilize the power of 10 remarkable healing species of mushrooms in their line mushroom powders to maximize benefits of mushrooms.

A drink that replenishes you and the rainforest

Purity is a symbol of innocence and Pure Brazilian is a beverage you’ll never feel guilty about enjoying. Grown and harvested in Northern Brazil, every Anão coconut used is hand-selected at their peak of perfection to deliver a coconut water that has no artificial flavors, artificial preservatives and no added sugar. Through a partnership with Conservation International for every bottle sold, one square foot of the rainforest is replenished. Finally, a drink that does good for your body, and the planet, good!  Some call Pure Brazilian “the Tom’s of coconut water.”

Green treats

Did you know that Seaweed is one of earth’s most nutrient-dense foods? Neither did I until I came across Ocean’s Balance. Their innovative line of edible seaweed products that are healthy for you thanks to their “zero-input” farming that uses no arable land and no fertilizers. Their line of kelp based products, ranging from harvested kelp to kelp infused purees, are high in calcium and are rich iron and potassium content. Who knew a new superfood was floating around in front of us?

Now you can enjoy your favorite restaurant appetizers at home thanks to Cruncha-Ma-Me. The company preserves all of edamame’s essential nutrients through a freeze-drying process and uses natural seasonings to give them a flavor that is irresistible. This innovative gluten-free snack is a convenient source of whole, plant-based nutrition and can be enjoyed anywhere anytime!

As the natural industry grows, some companies prefer to keep it all in the family

The Spannuth Family started baking hard and soft pretzels back in the late 1800’s, six generations ago. That much experience shows Unique’s dedication to making pretzels with more flavor, fewer ingredients and a smarter baking process. Still using the original recipes and other updated ones too and no unnecessary additives, their “unique” banking process allows them to deliver a hollow pretzel that is crispy, crunchy, and full of flavor!

Pure Beans

It’s simple: a pure bean offers pure potential. This is what drives Limitless Coffee& Tea  to pursue ways to produce the cleanest, most pure coffees and teas in the world. Practices such as working directly exclusively with only farms with organic farming practices, who wet wash their beans, and air roast them to allow them to deliver a line of the cleanest and Coffees and Teas that deliver another level of flavors.

Organic care your skin will want to take in

Brittanie’s Thyme is broadening the product-scape of organic personal care by developing a line of affordable effective, luxury products that use the highest quality ingredients. This line ranges have a minimal effect on the planet, yet provide maximum results for consumers. This family owned company is the definition of organic integrity.

The antioxidants of coffee and chocolate meet

Finally, two things many people can’t get enough have joined forces…coffee and chocolate and we have Crio Bru to thank! Crio Bru is a delicious brewed coffee made from 100% roasted cacao beans. Crio Bru delivers a natural boost without the discomfort or even harmful effects experienced with caffeine. With Crio Bru your coffee just got tastier and better for you!

Maple muscles it’s way in

Sap! products are non-alcoholic beverages made from 100% pure maple sap straight from the maple trees of Vermont. Maple Sap! Soda and Maple Sap! Seltzer are great alternatives to sugar-sweetened beverages that are produced authentically by eight generations of a Vermont family. Their sap based products are harvested through sustainable practices that don’t harm the trees, are low-glycemic and contain 46 naturally occurring nutrients! A soda that’s good for you? Pour me a cup ASAP!

Salt any way, any where

Salt Skill Himalayan Salt Company is delivering the healing power of Himalayan salt to consumers in almost every form imaginable. From bath salts to salt lamps to hot massage stone warmers this family owned company’s products are made with salt harvested from the Himalayas, untouched by modern pollution and backed by a 100% customer satisfaction guarantee.

Going nuts for body and hair

Nature Nut uses the health benefits of a combination of five nuts that has been popular in Israel for decades. This combination of nuts is rich in antioxidants, vitamins, and essential fatty acids that nourish hair, enhancing its flexibility and vitality. All Nature Nut products are paraben free and sodium free for keratin treated hair. If you’re going to go nuts over something it should be hair and body care.

You no longer have to suffer to live well, bug-free

Bug repellants should only do one job…repel bugs and not harm your clothing or skin! Nantucket Spider’s bug repellent does that and only that very well. Their patented repellent products including sprays, bracelets, hat pins and incense are made with unique blends of essential oils, are non-greasy and each bottle is topped with a fine mist trigger sprayer for excellent coverage and ensuring the creepy crawlies stay away.

The Natural Products Expo West will be held in Anaheim, March 7 – 11, 2018.

Nancy Trent is a writer and speaker, a lifelong health advocate, a globe-trotting trend watcher and the founder and president of Trent & Company, a New York-based marketing communications firm with an office in Los Angeles.  Trent & Company grew out of Nancy’s personal commitment to helping people live longer and healthier lives.  A former journalist for New York magazine, Nancy has written seven books on healthy lifestyles, serves on the editorial boards of several magazines and travels around the world speaking at conferences and trade shows on trends in the marketplace. She is a recognized expert in PR with more than 30 years of experience creating and managing highly successful campaigns. Nancy can be reached at (212) 966-0024 or through e-mail at  You may also visit

NOTE: WholeFoods Magazine does not endorse any specific brand or product. Always seek the advice of a medical professional before adding a dietary supplement to (or removing one from) your daily regimen. The opinions expressed in bylined articles are not necessarily those of the publisher.