Sales, Studies & Samples


It’s hard to pinpoint what the hottest news was at this year’s Natural Products Expo in Baltimore, Sept. 17 to 19. There was so much of it.  Company sales like Vega had everyone buzzing. So did the latest studies, like Cheeky Monkey’s research showing that keeping children from peanuts may be causing allergies.

There were more new coconut water brands than water, and rumors about crickets being the latest source of protein.

I just love being in a place where there are more brands of kale chips than potato chips, and where there are so many new nutrients on the show floor to get excited about.

Still cleaning after all these years: I’ve been juicing since the 80s and I try new ways to do it. The latest indie brand to check out is Love Grace

Is that tea in my coffee? Say what you want about millennials – the enterprising students behind delicious and nutritious JavaZen have boundless good energy from all the tea-infused coffee they’re selling.

Hipster pastime: According to Wally’s Naturals, among these tastemakers, ear candling is replacing cocktails as a way to relax.

Classic comebacks: Consumers still beg for Sun & Earth Cleaning products, which is making a comeback at the stores. Their spot pen really saved the day for me at the show.

Drink your vitamins: EnerC makes it easy to get your daily nutrients with a uniquely natural vitamin mix for drinks that keeps your electrolytes balanced, energy boosted and health maintained.  EsterC KidStiks from American Health open up the category to children with two great-tasting multivitamins.

Healthy balls: Grab and go Bounce protein balls from Australia serve up just the right amount of nutrients in a convenient healthy ball of fun you can pop right in your mouth.

Hide the health: KidFresh packs mouth watering food that kids love, especially picky ones with undetectable veggies.

Sweet on sorghum: This is the next super grain to choose.  Nu Life supports “farm to family” food with Kansa- grown sorghum used in flour, brans, grains and mixes for no-gluten, non-GMO, high fiber, high protein recipes.

Better bakeries: Nature’s Bakery’s new brownie is a baked chocolate snack with a soft baked outside and light chocolate center for a seemly decadent snack that’s better for you.

Silver immune system: People have long known the anti-bacterial benefits of silver, although high prices made silver supplements fall out of favor.  I was happy to see colloidal silver back on the scene with Natural Path Silver Wings droppers and American Biotech Labs Silver Biotics.

Grass fed dairy: It was nice to see Jeni’s ice cream touting the benefits of grass-fed dairy.  Kura uses only New Zealand dairy, best known for its milk from grass-fed, non-GMO pasture-raised cows, and when combined with fruits, veggies, seeds and nut butters, a super-creamy smoothie is created.

Free of all allergies: There are eight known allergens to worry about, including gluten and peanuts, that include tree nuts, dairy, eggs, soy, sesame and shellfish.  Freedom Foods is free from all of them.  The  Australian-based leader in allergen-free foods for over 20 years introduced allergen-free oat bars, the only nut-free bar safe for schools, as well as Fruity Rainbow Rocks! and All Around Goodness cereals to the existing line.

Food truck quality gluten-free bread: Schär launches a new style of gluten-free Artisan baker loafs. Now made with ancient grains, Schär is currently on an Artisan Baker Road Tour – a “food truck takeover,” with celebrity chef Jilly Lagasse, who has Celiac Disease herself and understands the plight of those stricken with gluten allergies and intolerances, personally preparing sandwiches using each truck’s ingredients and Schär’s new bread, and distributing them while greeting throngs of fans.

California shrooming: Mushroom Matrix 100% organic mushroom, taste-free powders are designed to ensure that whether you have memory or immunity concerns, are focused on beauty, working out or athletic elitism…smoothie obsessed, lifestyle-changers, as well as the hardworking athletes, get all the nutrients they need from mighty mushrooms and then some.

Vegetarian goes vegan: Meat-reducing Quorn products loved and appreciated by vegetarians and carnivores alike are now sought after by vegans.  Quorn unveiled four new vegan items at the show including Vegan Chik’n Tenders, Vegan Naked Chik’n Cutlet, Vegan Breaded Cutlet and Vegan Spicy Chik’n Patty.




Nancy Trent is a writer and speaker, a lifelong health advocate, a globe-trotting trend watcher and the founder and president of Trent & Company, a New York-based marketing communications firm.  Trent & Company grew out of Nancy’s personal commitment to helping people live longer and healthier lives.  A former journalist for New York magazine, Nancy has written seven books on healthy lifestyles, serves on the editorial boards of several magazines and travels around the world speaking at conferences and trade shows on trends in the marketplace. She is a recognized expert in PR with more than 30 years of experience creating and managing highly successful campaigns. Nancy can be reached at (212) 966-0024 or through e-mail at  You may also visit


Posted on WholeFoods Magazine Online, 10/9/15


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