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State of the Trade

This interview first appeared in Marketing Natural Products™, a Digital Publication by The Shelton Group,  Autumn 2014 As manufacturers and suppliers decide where to allocate...

Unexpected Observations from a Gluten Intolerant Crusader: Gluten Intolerance Is Real

I love you, Jimmy Kimmel, but you’re wrong on this one. Gluten sensitivity and intolerance is real, even for those not diagnosed with celiac...

The Latest Gluten-Free Labeling Regulations

As CEO and President of Elevation Brands, parent company of Ian’s, an allergy-friendly food provider, I am always on the lookout for ways to...

Health and Sexuality: Tips from Dr Kat

We all know that information is power. Studies show that women are more likely than men to be surprised by sexual challenges as a...

Changing Methods for the Measurement of Dietary Fiber

What is dietary fiber? Dietary fiber can generally be described as that portion of food that is not digested in the human small intestine. It...

Making Do With What You’ve Got

Some call it scrappy. Others call it realistic. I call it being resourceful. As a boutique agency with a carefully curated client list, we’ve...

Social Media and Generations

Are you ready for the Challenge? The majority of the people that utilize social media are from Generation-Y (20-37 years old in 2014).  If...

Study to Explore Using Herbs and Spices to Prevent Cancer Recurrence

A study being conducted by the Institute for Health Promotion Research (IHPR) at the University of Texas (UT) Health Science Center at San Antonio...

Boomer-Breed Millennials

As a boomer, I didn’t realize I have the millennial attitude. Not the way we communicate, work, learn, play and spend, but how we...

Protein Shakedown: Nitrogen Spiking in the Sports Nutrition Industry

Protein powder is the go-to supplement for health and fitness enthusiasts, especially before and after exercise. Whey protein, either alone or in combination with...