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De-Mystifying QR Codes at the Store Level

There’s currently a tremendous “buzz” around QR codes and their usefulness as a successful marketing tool. Most critics cite problems with ease of use...

Gift Wrapping the Goodies

A shop around the New York Gift Show August 14–16 with my trend-spotting eye revealed that everyday items are being package as gifts. And,...

Why Use Twitter For Your Retail Business?

My last post was earlier this year, which unfortunately is not the best example of how often to write a blog as I encourage...

Who Knew Fancy Food Was This Good For You?

I returned from the Summer Fancy Food Show (held in Washington, D.C. earlier this month) a little fuller and lot more educated.  I had many...

Say No to QR Codes….(That land on a desktop non-mobile site)

  Everybody is excited about the new QR code technology and the potential of reaching target audiences. However, the big caveat is that if your...

What Your Doctor May Not Tell you about Enzymes

As surprising as it may seem, many people here the word "enzyme" and think first of laundry detergents. While enzymes, of course, play a...

How QR Codes Can Be Applied By Suppliers and Retailers

On my last blog, I introduced QR codes and why all suppliers and retailers should take note of this new technology. Today, I want...

QR Codes and Why You Should Care

You may have started seeing these new square codes being placed in magazines ads, on billboards and packaging. Major national brands are starting to...

The War on Single-Use Plastics

In December I wrote about the progress of the reusable bag movement, reporting on the efforts of various communities such as San Jose and...

29 Billion and Counting: The Twitter Connection

At the time of writing this blog, Twitter reached over 29 billion tweets and counting. So, what is it about this little blue bird...