The Boon and the Bust

Last year, in my editorial for the 42nd Annual WholeFoods Magazine Retailer Survey, I wrote about the good, the bad, and the opportunity. At...

Feeling Stressed?

A general rule in magazine writing is that if you ask a question like “Feeling stressed?” in a headline, it needs to be a...

2020 by the Numbers

As we look back on 2020—and ahead to 2021—the numbers point to opportunity for growth and a need for improvement. Just a few of...

You Made the Difference in 2020

As we all know, 2020 has not been the year we planned for. As we enter the last month of this crazy year, hopefully...

Spiraling Up Together

Each year, in our spotlight coverage of the WholeFoods Magazine Retailer of the Year (ROTY), we ask the honorees to share their insights and...

Thank You Natural Products Retailers!

This year has been, and continues to be, challenging, to put it mildly. But seeing how so many in the industry have gone above...

Documentary Review: Don’t Miss Kiss The Ground

60 years. That's about how long we have until the world's remain topsoil is gone. “What we’re looking at is man-made desertification,” said Josh...

Sending Positive Ripples Out Into Our World

As an industry, of course we’re keenly focused on COVID-19. As people are prioritizing their wellbeing, we’re spending our time and energy helping them...
Mother Meditating at Home, Woman Doing Relaxing Exercises in Living Room, Practicing Yoga While Haughty, Noisy Children Running around Flat Vector Illustration. Calm Parent, Balance and Stress Relief

Tools to Navigate 2020

As COVID-19 continues to cause uncertainty, our goal remains the same: to deliver valuable information that helps you achieve your goals of fostering wellness...

Nurturing the Common Good

Our industry fosters wellness. It’s what many of us feel called to do, and we’ve made it our life’s work. Helping our customers feel...