woman hand hold supermarket shopping cart with Abstract grocery store shelves blurred defocused background with bokeh light

2020 Year in Review Part 2: Retailers Weigh In

Part 1 of this story, 2020 Year In Review Plus What's New and What's Next for 2021, is available here. This coming March, WholeFoods Magazine...
Conceptual illustration of the coronavirus as if it were observed from a microscope. Recently it was discovered in china and its outbreak is feared by the authorities.

Coronavirus Diary Part II

In June, we published Part I of this series of retailer interviews about the response to the pandemic. Here, we follow up as of...
female supermarket cashier in medical protective mask working at supermarket. covid-19 spreading outbreak

The Coronavirus Open Mind

How hard is it to get your marketing message out—and into someone’s head? Very hard, and very expensive, as you know. Because normally, minds...

COVID-19 Diary: Retailers, in their own words about what happened.

At their May 19, 2020, meeting, the Brattleboro, Vermont Selectboard passed a resolution requiring face coverings to be worn by customers and employees in...

Earth Fare: R.I.P

Earth Fare, begun as a single natural foods store in Asheville, NC, in 1975, was one of the first in the U.S. independent natural...

2020 Retailer Playbook

At WholeFoods Magazine, we address our monthly commentary toward U.S. independent natural products retailers. We do this out of our belief that it is...

Transaction or Human Connection?

Hearts Ever play hearts? It is an odd card game because there are two ways to win: ending with the fewest, or no points; or...

Amazon-Whole Foods Two Years In

We’ve now twice lapped Amazon’s August, 2017 acquisition of Whole Foods Markets. With the benefit of hindsight, do we believe Amazon was executing a...

Noble Work

In the 1960s, as the world worried about a population explosion that would cause global food shortages, chemical companies reassured Americans that, with technology,...

Bringing Sales Home with “Buy Local”

In December, we reported excerpts from our conversation with Michael Kanter, co-founder 45 years ago of Cambridge Naturals, in Cambridge, MA. Michael was one...