marketing

The New Marketing Tool

As a retailer, there are so many hats to wear, it is often daunting to "do it all." Between all issues that relate to...

Foundations and Integrity

If one were to ask me what the most important thing is to me, my store and the health food industry at large, there...

Searching for Answers

Over the now three and a half decades I have been on the health and nutrition field, it has always been common knowledge that...

The Value of Sales Representatives

New faces walk through our doors all the time, most are customers, many are old friends and a few are there to represent a...

3 Keys To An Educated Staff

For independent retailers seeking to compete in a mass-market world, differentiating ourselves through customer service and an educated staff has become more important than...

Streamlining Systems Helps Local Organic Market Crunch Time

Embarking on an adventure known as opening and owning a natural grocery store leaves one open to questions, comments and conversation: questions of disbelief,...

Standing with Our Organic Farmers

(This piece was originally published in a newsletter from Whole Earth Center, Princeton, NJ) A recent report on organic food and beverage shoppers suggests that...
exit strategy

Looking for the Exit

  Like many independent retailers in our industry, I started my business fueled by a passion to help people with safe natural options to live...