2021 Off the Cuff

Whew, what a year. In normal times, we’d be writing with fondness and excitement about the year that was and what is in store...

New Research Shows Consumers Value Branded Ingredients. Do You? 

Reading a supplement label is complicated. There are so many parts, some mandated by law like a Supplements Facts panel, others just good practice....

Amazon Business Practice Issues That You Can Take Advantage Of

Trust Transparency Center has tracked and reported on Amazon’s Dietary Supplement programs and platforms for the past three years with the intention of arming...

Natural Retailers Can Learn from Community Bookstores

Why start this article in WholeFoods Magazine with a shout out to the recent Independent Bookstore Day, August 29th? There are several initiatives and...
Conceptual illustration of the coronavirus as if it were observed from a microscope. Recently it was discovered in china and its outbreak is feared by the authorities.

Update: Impact of Coronavirus on Supplement Industry

Twenty-one days after the first COVID-19 case was confirmed in the United States, the WholeFoods Magazine staff posted an article titled Impact of Coronavirus...
Ayurvedic herbal pills on the glass plate with wild chamomile and tansy flowers. Healthy life concept

When It Comes to Dietary Supplements, Natural Retailers Have the Advantage

Now more than ever your customers typically know the value of dietary supplements—the most recent data from Nutrition Business Journal predicts that supplement sales...

What’s Wrong with This Picture?

NOW recently made headlines by providing brand names of CoQ10 and SAM-e manufacturers that were found to be deficient in meeting label claims. A...

The Transparency Trail for Dietary Supplements

Since January 1, 2018, Trust Transparency Center and others have raised the concern that Amazon has continuously acted with less responsibility and accountability than...

Finding Value and Trust in Branded Ingredients

We know the value of consumer trust and we look for ways to build it. Consumers are looking for evidence and information. The marrying...

Knowing What’s in the Bottle Adds Value 

Consumer interest in the ingredients found in products ranging from food to cosmetics continues to increase. Consumers are seeking more assurances and trust in...