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When It Comes to Dietary Supplements, Natural Retailers Have the Advantage

Now more than ever your customers typically know the value of dietary supplements—the most recent data from Nutrition Business Journal predicts that supplement sales...

What’s Wrong with This Picture?

NOW recently made headlines by providing brand names of CoQ10 and SAM-e manufacturers that were found to be deficient in meeting label claims. A...

The Transparency Trail for Dietary Supplements

Since January 1, 2018, Trust Transparency Center and others have raised the concern that Amazon has continuously acted with less responsibility and accountability than...

Finding Value and Trust in Branded Ingredients

We know the value of consumer trust and we look for ways to build it. Consumers are looking for evidence and information. The marrying...

Knowing What’s in the Bottle Adds Value 

Consumer interest in the ingredients found in products ranging from food to cosmetics continues to increase. Consumers are seeking more assurances and trust in...

Five Truths from 2019 to Turn into a 2020 Advantage

A Greek philosopher noted that “The only constant in life is change.” Over two millennia later, a French writer said: “The more things change...

The Dietary Supplement Consumer Bill of Rights

In 1962, President John F. Kennedy urged us to seek consumer protection by suggesting a Consumer Bill of Rights, and he was right, but...

Supply Chain Transparency Matters to Consumers

If you were to ask 10 people their thoughts on the term “supply chain,” you’d likely get 10 different answers as to what it...

Reality speaking: The Vulnerabilities of Amazon and Online Retail 

Doom and gloom announcements foretelling the demise of brick and mortar stores never cease, but the data doesn’t support that message. The International Council...

Fast, Free Delivery: What does it really cost?

Much is made of an e-tailer’s ability to out-serve traditional retailers. Recent programs such as expanded scope of inventory and delivery services at Amazon...