Finding Value and Trust in Branded Ingredients

We know the value of consumer trust and we look for ways to build it. Consumers are looking for evidence and information. The marrying...

Retail’s Flywheel Business Model

Note: The views and opinions expressed here are those of the author(s) and contributor(s) and do not necessarily reflect those of the publisher and editors...

Five Truths from 2019 to Turn into a 2020 Advantage

A Greek philosopher noted that “The only constant in life is change.” Over two millennia later, a French writer said: “The more things change...

Core Vetting Keys for Lapping Amazon at Retail

Note: The views and opinions expressed here are those of the author(s) and contributor(s) and do not necessarily reflect those of the publisher and editors...

The Dietary Supplement Consumer Bill of Rights

In 1962, President John F. Kennedy urged us to seek consumer protection by suggesting a Consumer Bill of Rights, and he was right, but...

The Transparency Trail for Dietary Supplements

Since January 1, 2018, Trust Transparency Center and others have raised the concern that Amazon has continuously acted with less responsibility and accountability than...

Amazon Elements Supplement Success Leads to New and Growing Siblings

Currently, there are over 14,000 dietary supplement brands listed as vitamins and supplements through an Amazon search, and at least five of the brands...
supplements

Can the Playing Field Be Leveled?

You take great pride in the quality and selection of the products provided in your store. You responsibly do all you can to provide...
supplements

The Amazon Effect on Dietary Supplements

While Amazon began by selling books, the impact the corporation has on the total economic market now affects almost every consumer and business segment...

Knowing What’s in the Bottle Adds Value 

Consumer interest in the ingredients found in products ranging from food to cosmetics continues to increase. Consumers are seeking more assurances and trust in...