Front Page

On the horizon: 2020 Forecast

As 2019 winds down, what issue had the most positive impact on the natural products industry—and what had the greatest negative impact? We asked...

A Healthier New Year Starts in the Gut

As we enter a new year and the beginning of a new decade, there’s no better time to make sure your digestive health aisle...

Oral Health: Caring for the Other Microbiome

When the topic of oral health comes up, most people think about brushing and flossing, but there’s more to oral care than that: How...

Ancient Grains

The ancient grains market is taking wholesome to a whole new level. Consumers are looking for a transparent list of functional ingredients that offer...

Smart Supplements For: Sharper, Calmer, Happier

The brain is arguably the body’s most complex and hungry organ. Densely packed with approximately 86 billion cells and a delicate super-highway of whisper-thin...

Immune Support: A Holistic Endeavor

Now that it’s peak cold and flu season, your customers will be heading to your immune health section—but for the greatest benefits, you can...

Snack Attack!

From salty-crunchy bites to smooth-n-creamy spoonfuls, Americans love to snack. More than 90% of consumers say they reach for a little nibble multiple times...

3 Essential Facts on Essential Oils

The essential oils market is booming: According to a report from Allied Market Research, the market is expected to reach $11.19 billion by 2022...

8 Supplements for Detox and Liver Health

It’s called a “powerhouse organ” and “master multitasker”—and for good reason: More than 500 vital functions have been identified with the liver, including production...

2019 Retailer of the Year: Rainbow Blossom

Talk about planting a seed: 42 years ago, Rob and Pumpkin Auerbach were young trailblazers, ready to make a difference. And that they did....