Kids Health in a Post-COVID World

What's on the horizon for the kids’ health category as we emerge from the pandemic? We asked experts to share the insights that will...

Function + Flavor = Win-Win!

The functional food and beverage category is thriving: Data suggests that the COVID-19 pandemic has consumers reaching for more snacks and soothing comfort foods...

Maximizing Plant-Based Sales

Niche? No way. The appeal of plant-based just keeps growing. Research from Sprouts Farmers Market determined that nearly half of Americans consume more plant-based...

Immune Support: Beyond Supplements

Awareness of the benefits of immune-supporting nutrients has grown significantly over the past 12 months, but supplements are just one of the tools consumers...

2021 43rd Annual Retailer Survey

Sponsored by We’re not going to bury the lead here, because we know the number everyone wants to know: overall same-store year-over-year growth for independent...
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Retail Insights® 2021 Retail Universe for Premium Natural Organic Food, Supplement & Personal Care...

The lesson from the 2020 COVID-19 pandemic is this: natural products are essential. As the pandemic broke out in early 2020, freaked-out consumers—both existing...

Immune Support: Easing Symptoms

We’ve all been there: Despite efforts to ward off sniffles, coughs, and sneezes, we still end up reaching for the tissues. And when we’re...

Focus on Free-From Foods

In 2020, trends like #quarantinebaking converged with people aiming to clean up their diets to protect their overall health. This pushed the “free from”...

3 Keys to a Strong Immune System

In Part 2 of our four-part series, we focus on lifestyle factors that can help your customers optimize their immune health. For a cheat...

2020 Year in Review Part 1: A Look Back, Plus What’s New & Next...

In November of 2019, a panel of leading industry experts featured in WholeFoods 2020 Industry Forecast discussed the categories they thought would be in...