Snack Attack!

From salty-crunchy bites to smooth-n-creamy spoonfuls, Americans love to snack. More than 90% of consumers say they reach for a little nibble multiple times...

2019 Retailer of the Year: Rainbow Blossom

Talk about planting a seed: 42 years ago, Rob and Pumpkin Auerbach were young trailblazers, ready to make a difference. And that they did....

The Sweet Side of Life

Have your cake and be healthy, too? As consumers become increasingly aware that consuming excess added sugars can lead to weight gain and a...

Serving up a Cup of Cozy Calm

Bring out the flannels and haunted hayrides— it’s fall, folks! And as the temps settle to a comfortable cool, people will be warming up...

Understanding FODMAP

As a diet term, “FODMAP” may not be as buzzy as Keto or Mediterranean—but for some people, a low-FODMAP diet makes a major difference...

Regenerative Agriculture: 25 Things to Know Now

“Regenerative Agriculture” is a new buzz phrase—but those treating it as just another passing trend are seriously miscalculating. It’s not a marketing term—it’s a...

Navigating Whole30

Unlike some of the other diets WholeFoods has covered in the past few months—Mediterranean and Plant-Based come to mind—Whole30 has a precise definition, an...

Powering up the Protein Market

Move over meat...more Americans are branching out and opting for “flexitarian” lifestyles, eating both traditional meat and plant-based alternatives—and, according to a report from...

Merchandising the Kids Health Category

Our kids are our future and they are the future of the natural product’s industry. We need to ensure that we don’t overlook them...

Mushrooms: Superfood Superstars

Inflammation, low energy, hormonal imbalances...our go-go-go, high-pressure days have many of us suffering from these and other negative effects of stress. And while modern-day...