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WholeFoods Magazine is a national, monthly trade magazine that has been published continuously for more than 35 years (since 1984 by Wainer Finest Communications), making it the longest-tenured media outlet of its kind in the natural products industry.

The editorial focus is, and always has been, on informing and educating retailers about how to improve their businesses and take advantage of emerging opportunities both within the industry and in the world at large. Every monthly issue includes feature-length articles covering hot, new product categories.

October 2017

October Digital Edition Editorial What's Selling Tip of the Month Raw Materials Contract Manufacturing Packaging Private Label Supplement Highlights: Collagen Vitamin Connection: Niacin...

March 2020

Digital Issue Editorial: The Good, the Bad, and the Opportunity Tip of the Month: Expo West Strategies to Give Retailers a Competitive Advantage ...