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WholeFoods Magazine is a national, monthly trade magazine that has been published continuously for more than 35 years (since 1984 by Wainer Finest Communications), making it the longest-tenured media outlet of its kind in the natural products industry. The editorial focus is, and always has been, on informing and educating retailers about how to improve their businesses and take advantage of emerging opportunities both within the industry and in the world at large. Every monthly issue includes feature-length articles covering hot, new product categories.

January 2017

January Digital Issue Editorial 39th Annual WholeFoods Magazine Retailer Survey Overview WholeFoods' Natural Products Forecast 2017 Culinary Oils Supplement Highlights: Aloe Vera Consumer...

December 2018

Digital Issue Editorial What’s Selling Tip of the Month 2018 Person of the Year: The Independent Retailer Prevention is the Key: How to...

February 2019

Digital Issue Editorial What's Selling Tip of the Month 35 Years and Proud! WholeFoods Magazine: Focus on "Family" Timeline: Major Events from 2014...