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Magazine

WholeFoods Magazine is a national, monthly trade magazine that has been published continuously for more than 35 years (since 1984 by Wainer Finest Communications), making it the longest-tenured media outlet of its kind in the natural products industry.

The editorial focus is, and always has been, on informing and educating retailers about how to improve their businesses and take advantage of emerging opportunities both within the industry and in the world at large. Every monthly issue includes feature-length articles covering hot, new product categories.

May 2018

May Digital Edition How to Use the Source Directory Tip of the Month Expo West Coverage Understanding the Regenerative Organic Standard What's Selling ...

February 2017

February Digital Issue Editorial Nutricosmetics Heart Health Ancient and Sprouted Grains HABA Counter: Feminine Hygiene and Sexual Health Supplement Highlights: Astaxanthin Legal Tips ...

June/July 2020

Digital Edition Editorial: Nurturing the Common Good Tip of the Month: 7 Merchandising Strategies that Increase Sales What’s Selling Phytocannabinoids & the ECS:...

April 2017

April Digital Edition Editorial Natural Choice Awards 2017 Allergies to Nature Need Natural Relief Getting Comfortable with Phytocannabinoids Just a Taste: The Value...
WholeFoods Magazine

July 2016

July Digital Issue Editorial PCC Natural Markets: 2016 Retailer of the Year Prepped and Ready to Go Synergy in the Bone Health Aisle Planting...

April 2018

Digital Edition Editorial What's Selling Tip of the Month Natural Choice Awards 2018 The Plant-Based Phenomenon is Growing Help Customers Get Off the...