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Magazine

WholeFoods Magazine is a national, monthly trade magazine that has been published continuously for more than 35 years (since 1984 by Wainer Finest Communications), making it the longest-tenured media outlet of its kind in the natural products industry.

The editorial focus is, and always has been, on informing and educating retailers about how to improve their businesses and take advantage of emerging opportunities both within the industry and in the world at large. Every monthly issue includes feature-length articles covering hot, new product categories.

WholeFoods Magazine

August 2016

August Digital Issue Editorial Nurturing Little Seedlings Marine Oils Press Onward What's Your Function? Supplement Highlights: Sleep Support HABA Counter: Anti-Aging Angle Vitamin...

January 2020

Digital Issue Tip of the Month: Are Your Store’s Categories Too Small? Too Big? What's Selling Sustainable Business: Serving a Worthy Purpose On...

September 2020

Digital Edition Editorial: Sending Positive Ripples Out Into Our World Tip of the Month:How Do You Future Proof Your Store In Uncertain Times? ...

December 2020

Digital Edition Letter from the Publisher: You Made the Difference in 2020 Tip of the Month: What's a Website For? What's Selling 2020...