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WholeFoods Magazine is a national, monthly trade magazine that has been published continuously for more than 35 years (since 1984 by Wainer Finest Communications), making it the longest-tenured media outlet of its kind in the natural products industry. The editorial focus is, and always has been, on informing and educating retailers about how to improve their businesses and take advantage of emerging opportunities both within the industry and in the world at large. Every monthly issue includes feature-length articles covering hot, new product categories.

July 2017

July Digital Issue Editorial 2017 Retailer of the Year: Dean's Natural Food Market Fitness and Energy  Supplements Continue to Gain Strength Immunity Health...

March 2019

Digital Issue Editorial What's Selling Tip of the Month Your Go-To Guide to Expo West Success 41st Annual Retailer Survey Retail Insights Retail...