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Magazine

WholeFoods Magazine is a national, monthly trade magazine that has been published continuously for more than 35 years (since 1984 by Wainer Finest Communications), making it the longest-tenured media outlet of its kind in the natural products industry.

The editorial focus is, and always has been, on informing and educating retailers about how to improve their businesses and take advantage of emerging opportunities both within the industry and in the world at large. Every monthly issue includes feature-length articles covering hot, new product categories.

Jeff Bezos Person of the Year

December 2017

December Digital Edition Editorial What's Selling Tip of the Month 2017 Person of the Year Love Letter to an Independent Navigating the Amazon...

June 2018

June Digital Edition Let's Teach Children Well What's Selling Tip of the Month Product Profile: Natural Factors The Endocannabinoid System: Hemp and Beyond ...

November 2019

Digital Issue Editorial: CBD: Proof that DSHEA Works? Tip of the Month: Pricing Strategies that Boost Customer Loyalty What's Selling 2019 Retailer of...

May 2019

Digital Issue Editorial What's Selling Tip of the Month: Merchandising Tips to Grow Sustainable Sales