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WholeFoods Magazine is a national, monthly trade magazine that has been published continuously for more than 35 years (since 1984 by Wainer Finest Communications), making it the longest-tenured media outlet of its kind in the natural products industry. The editorial focus is, and always has been, on informing and educating retailers about how to improve their businesses and take advantage of emerging opportunities both within the industry and in the world at large. Every monthly issue includes feature-length articles covering hot, new product categories.

August 2017

August Digital Edition Do the Right Thing Growing a Healthy Children's Market Editorial Series on Immune Health: Sleep, Stress and Adrenals Building a...

April 2018

Digital Edition Editorial What's Selling Tip of the Month Natural Choice Awards 2018 The Plant-Based Phenomenon is Growing Help Customers Get Off the...

January 2017

January Digital Issue Editorial 39th Annual WholeFoods Magazine Retailer Survey Overview WholeFoods' Natural Products Forecast 2017 Culinary Oils Supplement Highlights: Aloe Vera Consumer...