Signs of Good Advertising

Good advertising is a necessary part of a successful business, but don’t think that advertising only entails out-of-store promotions. In-house signage is just as...

Cleaning Green and Greening Clean

You treasure your family and friends. You are helpful and friendly even to strangers. But, let’s be honest. Being green is the new trendy...

2009 Natural Choice Awards

Thousands of products make it onto the shelves of retail stores, but only a select few repeatedly make the trip out the door to...

Loyalty Programs: What Do the Experts Say?

Fresh & Easy, the new 10,000-square-foot food retailer, has opened 120 stores in the western United States in less than two years, and plans...

Protect Your Company’s Identity (And Dignity!)

As a business owner, you should consider your Employer Identification Number (EIN) as the Social Security number used to identify your business entity. This...

Raise Your Prices!

If this economic downturn is like previous ones, the weak will get weaker while the strong get stronger.In recessions, companies with lots of cash...

Reasons to Join a Joint Promotion and How to Make the Most of It

A great joint promotion proves that one plus one equals six and sometimes more.  Joint promotions get you more for your promotional dollar by...

Silver Linings

Amid these stressful economic times, independent natural products retailers can feel good about at least four things. While many other businesses, and entire industries,...

When the Big Boys Come to Town

The natural products industry is full of small business owners for whom the threat of big chain stores constantly looms on the horizon. While...

November 5th Will Be a Business Day

Which would be better for the natural products industry: an Obama or a McCain presidency? Political intelligence from our representatives at the Natural Products...