Riding the Gluten-Free Bandwagon?

Make Room for Betty Crocker and Your Local Supermarket! Many independent natural products retailers are breathing a sigh of relief because gluten-free foods are boosting...

Social Media…The Next Generation of Handshake Marketing

I can remember 12 years ago, there was a buzz about the coming of an “information highway” that would change how we do business....

Values, not Value, First

“Avast, me hearties! Beware the health pirates!” As some independent natural products retailers react to recession-driven declines in customer traffic counts by offering discounts, a...

Signs of Good Advertising

Good advertising is a necessary part of a successful business, but don’t think that advertising only entails out-of-store promotions. In-house signage is just as...

Cleaning Green and Greening Clean

You treasure your family and friends. You are helpful and friendly even to strangers. But, let’s be honest. Being green is the new trendy...

2009 Natural Choice Awards

Thousands of products make it onto the shelves of retail stores, but only a select few repeatedly make the trip out the door to...

Loyalty Programs: What Do the Experts Say?

Fresh & Easy, the new 10,000-square-foot food retailer, has opened 120 stores in the western United States in less than two years, and plans...

Protect Your Company’s Identity (And Dignity!)

As a business owner, you should consider your Employer Identification Number (EIN) as the Social Security number used to identify your business entity. This...

Raise Your Prices!

If this economic downturn is like previous ones, the weak will get weaker while the strong get stronger.In recessions, companies with lots of cash...

Reasons to Join a Joint Promotion and How to Make the Most of It

A great joint promotion proves that one plus one equals six and sometimes more.  Joint promotions get you more for your promotional dollar by...