marketing

Stress & Fatigue Drive Youth to Natural Early

You, the independent natural products retailer, are used to helping older shoppers address chronic health issues of aging. But today, younger generations—millennials, ages 25...

Merchandising Tips to Grow Sustainable Sales

The first impression consumers have of a product is on a store shelf—make it a good one! Effective merchandising with the right product assortment...

Critical Merchandising Strategies to Grow Sales with Plant-Based Products

Plant-based is perhaps the fastest growing segment in natural. It is also one of the more confusing segments from the shopper’s perspective. So, how...

The Importance Of Consistent Merchandising to Generate Repeat Shoppers

An effective merchandising strategy is the best way to convert casual shoppers into loyal evangelists. It’s your key to defend against mass slippage and...

How will you compete in 2019?

At the beginning of the year, you must decide where to focus your time and money for the best return. And this...

The Benefits of a Collaborative Manufacturer/Retailer Relationship

Selling in the natural channel means wanting more: greater transparency, labeling that is easier to read and understand, high-quality ingredients, a commitment to fair...

Bringing Sales Home With “Buy Local”

As a small, independent natural products retailer, there’s a lot you can’t do. You can’t carry the broad assortment of natural and organic perishable...

4 Digital Strategies To Maximize Trade Marketing ROI

(Here’s a tip for brands looking to establish better retail trade relationships.) Trade marketing is typically the single largest line item on a company’s income...

Tip of the Month: How’s Your Lighting?

There is a lot of talk today about energy efficiency in store design, from enclosed recirculating heating, ventilating and air conditioning systems, to low-emissions...

Category Tactics to Increase Sales

Category tactics should be used to amplify the retailer’s mission and focus. They need to clearly communicate the “purpose” behind a promotion, a merchandising...

BACK ISSUES

MULTIMEDIA