Word-of-Mouth. So…20th Century?

­One of the biggest “Aha!” moments from WholeFoods Magazine’s 40th Annual Retailer Survey, was the jump in marketing spending reported by independent natural organic...
SAD

Stocking Up for Seasonal Affective Disorder

Seasonal affective disorder (SAD) typically occurs in the winter months as exposure to sunlight becomes limited and vitamin D and B12 levels decrease. With...

Affordable Advertising: How to Spread the Word about Your Store for Less Money

The business world is competitive and marketing is everything. Promoting your store is crucial to drawing in consumers and developing your reputation. Advertising and...

Thematic “Meatless Mondays” Draw New Customers

Wichita, KS — GreenAcres Market’s flagship store in the Bradley Fair shopping center has started a program for its vegan customers and those who...

Protect Your Company’s Identity (And Dignity!)

As a business owner, you should consider your Employer Identification Number (EIN) as the Social Security number used to identify your business entity. This...

Retail Done Right, 5 Simple Strategies You Can’t Afford to Overlook

Savvy retailers want and need brands to up their game — to provide true category leadership. This does not mean brands need to spend...

Keep Customers Coming Back

With soaring gas prices, real estate value dropping and jobs hard to come by, it’s clear the economy is going through hard times. Although...

How to Budget Your Purchasing

If you are like most natural products retailers, you order weekly from many wholesalers; large distributors, direct vitamin companies, and more than a few...

The Four Most Damaging Words in Retail: “May I Help You?”

Are you a salesperson? Whether you own your natural products store or just work in one, if your job duty is to interact...

Friendship Groups, Not Focus Groups

Do you practice effective empathy in your store? Maybe you should, according to an Expo West educational session given by Alyssa D’Arienzo Toro, senior...