Helping Your Customers Shop Smart

People often have specific health goals in mind when walking into a whole food or supplement store, so it makes sense for storeowners to...

Improving Your Business through Improving Your Community

Remember the phrase, “When life hands you lemons, make lemonade”? When a couple’s four-year-old daughter was diagnosed with cancer, the young girl set out...

Service and Selection: Finding the Balance

One great strength you have as an independent natural products retailer is your broad selection of hard-to-find, high-quality products. But for first-time natural shoppers,...

Affordable Advertising: How to Spread the Word about Your Store for Less Money

The business world is competitive and marketing is everything. Promoting your store is crucial to drawing in consumers and developing your reputation. Advertising and...

Is Your Store Exclusive or Inclusive?

Employee attitudes and store culture can drive customers away. Can you see your store from the road? How easy is it for customers to drive...

How to Combat Showrooming in Your Store

The technological strides we’ve made as a society are incredible when you think about it. The plethora of communication and information tools we have...

Pricing Pressure, Part II

In my July 2013 Merchandising Insights column, I outlined a strategy to help independent natural products retailers create more competitive retail pricing while preserving...

Social Media & More

Tips for Generating Opportunities in Today’s Economy As I began researching the social media world looking for retailer opportunities, I quickly discovered many new ways...

Selling to Generational Mindsets Will Increase Sales

Do you factor generational differences into your approach to acquiring new customers? How much thought do you give to a generational mix when designing...

The Proof Is in the Pricing

For many customers, price plays a key role in determining the purchase of a product. Just as important, storeowners, like you, aim to garner...

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