Values, not Value, First

“Avast, me hearties! Beware the health pirates!” As some independent natural products retailers react to recession-driven declines in customer traffic counts by offering discounts, a...

Signs of Good Advertising

Good advertising is a necessary part of a successful business, but don’t think that advertising only entails out-of-store promotions. In-house signage is just as...

Loyalty Programs: What Do the Experts Say?

Fresh & Easy, the new 10,000-square-foot food retailer, has opened 120 stores in the western United States in less than two years, and plans...

Protect Your Company’s Identity (And Dignity!)

As a business owner, you should consider your Employer Identification Number (EIN) as the Social Security number used to identify your business entity. This...

Raise Your Prices!

If this economic downturn is like previous ones, the weak will get weaker while the strong get stronger.In recessions, companies with lots of cash...

Reasons to Join a Joint Promotion and How to Make the Most of It

A great joint promotion proves that one plus one equals six and sometimes more.  Joint promotions get you more for your promotional dollar by...

Silver Linings

Amid these stressful economic times, independent natural products retailers can feel good about at least four things. While many other businesses, and entire industries,...

When the Big Boys Come to Town

The natural products industry is full of small business owners for whom the threat of big chain stores constantly looms on the horizon. While...

November 5th Will Be a Business Day

Which would be better for the natural products industry: an Obama or a McCain presidency? Political intelligence from our representatives at the Natural Products...

Keep Customers Coming Back

With soaring gas prices, real estate value dropping and jobs hard to come by, it’s clear the economy is going through hard times. Although...

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