Cranberry Supplements: Not Bitter, Better

Many people may be aware of the potential health benefits of the cranberry. Cranberries are known to be high in antioxidants, which can support...

Natural Beauty (and Protection) From Within

Just like the rest of the body, our skin too needs adequate amounts of nutrients, not only to function properly, but to thrive as...

Browsing the Heart Aisle

Everyone understands the importance of maintaining a healthy diet and lifestyle to prevent heart disease.  Unfortunately, most people’s actions don’t reflect this understanding and...

The King of Carotenoids

Recently, Astaxanthin, a naturally-occurring carotenoid, has become a popular supplement for its unique benefits, particularly its protection against cellular damage, especially in the brain...

2017 WholeFoods Magazine 39th Annual Retailer Survey Overview

In 2016, the natural products industry continued to grow and make headlines. The U.S. Food and Drug Administration (FDA) created the Office of Dietary...

WholeFoods’ Natural Products Forecast 2017

Just as our country is experiencing — and will continue to experience — a lot of changes in the next year, so is the...

Why Aloe Vera, and How?

Aloe vera is a popular category, well known for its topical applications but more recently gaining popularity as a beverage, with brands of aloe...

Notes on the 2017 Retail Insights Universe For Natural and Organic Sales

Total natural organic sales climbed $2.78 billion in 2016, or 3.8 percent, to $75.2 billion from $72.4 billion, and now account for 11.56 percent...
person of the year

2016 Person of the Year: Cara Welch, Ph.D. Senior Advisor for FDA’s...

When it was announced that the U.S. Food and Drug Administration (FDA) was releasing its latest Draft Guidance of New Dietary Ingredient (NDI) Notifications,...

Taking Private Public

Americans love to shop—they love to eat and they love to be active. What’s more, they love to save money. And more and more...

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