Get In My Belly

Understand probiotics, understand your health. Lactobacillus acidophilus. Bifidobacterium lactis. Saccharomyces boulardii. These are the names of good bacteria that make their home in your body....

Does Your Weight Management Section Measure Up?

Weighing your options for supplements. For many individuals, weight management is a lifelong challenge. But, being in control of one’s weight is well worth the...

Stop, Paws and Think

Making better pet care choices through natural products. Thousands of years ago, dogs were domesticated by humans, and they have faithfully trotted by our sides...

Asthma and Seasonal Allergy Relief

Help your allergy-ridden customers select the best supplements for them. Achoo! Sneezing, sniffling and breathing discomfort—the thought of pollen and other allergens is enough to...

Heartening Research and Products, Part 2

The heart health category has seen tremendous scientific work performed, laying the foundation for successful sales. Here, we spotlight select heart-health products along with...

Revitalize the Heart Care Department, Part 1

Beyond weight management and energy sustenance, heart health is a huge category of interest to many dietary supplement/n atural health consumers. The fear of...

WholeFoods Celebrates it’s Silver Anniversary

By all rights, this issue of WholeFoods should not exist. Just a few years after printing its first issue in 1977, the publication was...

Looking Back to 1984

Twenty-five years ago, my father acquired WholeFoods Magazine and made the courageous leap to open a company (WFC, Inc.) to publish it. It blows...

The Elephant in the Men’s Health Room

Why talking about prostate health is so important. A subject to make even the manliest of men blush, prostate health is not one from which...

Sowing the Seeds of Wellness

How some tiny seeds are making it big in the world of nutrition. Dynamite comes in small packages. Apparently, so does nutrition. Within the tiny...

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