Heartening Research and Products, Part 2

The heart health category has seen tremendous scientific work performed, laying the foundation for successful sales. Here, we spotlight select heart-health products along with...

Revitalize the Heart Care Department, Part 1

Beyond weight management and energy sustenance, heart health is a huge category of interest to many dietary supplement/n atural health consumers. The fear of...

WholeFoods Celebrates it’s Silver Anniversary

By all rights, this issue of WholeFoods should not exist. Just a few years after printing its first issue in 1977, the publication was...

Looking Back to 1984

Twenty-five years ago, my father acquired WholeFoods Magazine and made the courageous leap to open a company (WFC, Inc.) to publish it. It blows...

The Elephant in the Men’s Health Room

Why talking about prostate health is so important. A subject to make even the manliest of men blush, prostate health is not one from which...

Sowing the Seeds of Wellness

How some tiny seeds are making it big in the world of nutrition. Dynamite comes in small packages. Apparently, so does nutrition. Within the tiny...

31st Annual Retailer Survey 2008

Few business owners would argue that 2008 was a challenging year. Gas prices soared, stock values tanked, credit dried up, and inventory and...

Special Delivery

New supplement delivery techniques offer customers valuable options. Everyday, there seems to be a thrilling and promising innovation in the dietary supplements market. However, retailers...

Tools for a Tune-Up

Of all the systems that compose the human body, the immune system is the most awesome, hands down. Its complexity—the wide array of cells...

The Value of Veggie

Broad vegetarian supplements offerings give you a leg up on competitors. You’ve stocked your supplements aisles with thousands of items to meet the diverse needs...

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