Uncategorized

Probiotics International, Ltd.

Get more information from Probiotics International, Ltd. about its latest product offerings.

April 2016 ad, as it appeared in WholeFoods Magazine:

EuroPharma, Inc.

Get more information from EuroPharma, Inc. about its latest product offerings.

April 2016 ad, as it appeared in WholeFoods Magazine:

CV Sciences, Inc.

Get more information from CV Sciences, Inc. about its latest product offerings.

April 2016 ad, as it appeared in WholeFoods Magazine:

The Truth About Sports Nutrition

Additionally, while not classified as a supplement in the sports nutrition field, there are several other “supplements” that are debated about, including caffeine and other stimulants. Sugarek MacDonald says, “It is ironic that even though bodybuilders and athletes treat their bodies like temples, sports nutrition brands continue to load their supplements with unhealthy ingredients (e.g., excess protein, excess stimulants, excess sugar, artificial flavors, sweeteners and colors, etc.).”

The Truth About Sports Nutrition

Where do customers get the energy needed to get through a workout? Teach shoppers about pre-workout supplements. These products “generally have some energy-promoting ingredients as well as ingredients that promote blood flow,” states Urban.

The Truth About Sports Nutrition

Shoppers may have questions about the safety of taking creatine. According to Medical News Today, creatine is “a nitrogenous organic acid produced by the liver that helps supply energy to cells all over the body—particularly in muscle cells. It is made out of three amino acids: l-arginine, glycine and l-methionine” (8).

The Truth About Sports Nutrition

Your customers now know which type of protein and how much protein they should invest in. Now, it is necessary to establish if the delivery method of said protein also makes a difference.

The Truth About Sports Nutrition

Now that customers are aware that the type of protein makes a difference, should they purchase 10 tubs of their favorite protein, and return for more in a week?

The Truth About Sports Nutrition

Shoppers may feel one protein is as good as another. But, according to Tim Marr, sales director at Nutrex Hawaii, Kailua-Kona, HI, “Studies have shown that not all proteins are equal.” 

The Truth About Sports Nutrition

Nearly every major media outlet has run pieces suggesting sports supplements are unsafe. Perhaps the most recent high-profile story was HBO’s May 20 airing of Real Sports with Bryant Gumbel, which characterized sports supplements as dangerous and unregulated. The messages are having an impact on consumers.