What’s Selling: January 2012

What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

Retailers: Give your store a chance to shine! Participate in our Monthly What’s Selling Column

Questions? E-mail: colleenmorrison@wfcinc.com.

Country Store Health Foods, Danville, IL (1,700 ft2)

SUPPLEMENTS: Solgar, Male, Female Multiples;
Solgar, Natural Vitamin K2;
Warren Laboratories, George’s “Always Active” Aloe Vera

FOOD: Udi’s, Gluten Free Foods;
Food For Life, Ezekiel 4:9 Breads;
Miguel’s Organic, Tortilla Chips

HBC: Solgar, Moisturizing Body Lotions;
Mill Creek, Aloe Vera and Paba Lotion;
MyChelle Dermaceuticals, Facial Care Line

BEVERAGES: Knudsen, Just Black Cherry Juice;
Zevia, All Natural Grape Soda;
Nature’s Farm, Organic Milk

UP & COMING: Private Label Probiotics;
Salad Girl, Gluten Free Salad Dressings;
Quorn, Vegetarian Meals


Square Root Natural Foods, Portland, ME (2,000 ft2)

SUPPLEMENTS: Life’s Fortune, Full Spectrum Multi-Vitamin & Mineral;
Nordic Naturals, Ultimate Omega;
Nature’s Way, Multivitamins

FOOD: Little Lad’s, Herbal Popcorn;
Grass-Fed Ground Beef (Local);
Organic Eggs (Local)

HBC: Quantum Health, Buzz Away Extreme;
Kiss My Face, Sunblock Line;
Dr. Bronner’s, Almond Organic Liquid Soap

BEVERAGES: Gerolsteiner, Mineral Water;
Maine Root, Ginger Brew;
Raw Organic Milk (Local)


The Health Hut, Mobile, AL (1,500 ft2)

SUPPLEMENTS: Life’s Fortune, Multivitamins;
LifeExtension, Complete B-Complex;
Nature’s Plus, Super C Complex

FOOD: Bragg, Apple Cider Vinegar;
Garden of Life, Extra Virgin Coconut Oil;
Sami’s Bakery, Millet and Flax Breads

HBC: Candida Freedom, Probiotic Soap;
MiraCell, Full Line;
Alvera, Roll-On Deodorant Aloe and Almonds

BEVERAGES: Knudsen, Just Black Cherry Juice;
Zevia, All Natural Sodas;
Ginseng UP, Carbonated Ginseng Drinks

UP & COMING: Vaxa, Attend;
Natural Vitality, Kids Natural Calm Multivitamin;
Green Foods, Magma Plus


Wealth of Health, Idaho Falls, ID (4,000 ft2)

SUPPLEMENTS: Nature’s Way Products, Alive!;
Natural Vitality, Natural Calm;
Nutraceutical Corp., Solaray Glucosamine Sulfate

FOOD: Udi’s Gluten Free Foods, Bread;
Flax4Life, Gluten Free Muffins;
Blue Diamond Growers, Nut Chips

HBC: CamoCare Organics, Under-Eye Therapy;
Life-flo, Pure Sea Buckthorn Oil;
Canus Goat’s Milk Skin Care Products, Bar Soaps

BEVERAGES: Zevia, Soda;
Amy & Brian Naturals, All Natural Coconut Juice;
Millennium Products, GT’s Kombucha

UP & COMING: Wakunaga of America, Kyolic Formula 110;
EuroPharma USA, Terry Naturally Curamin;
Nordic Naturals, Children’s DHA


Bamboo Market Health Foods, Steamboat Springs,
CO (2,750 ft2)

SUPPLEMENTS: New Chapter, Every Woman’s One Daily;
New Chapter, Zyflamend;
Nordic Naturals, Ultimate Omega

FOOD: St. Helena Olive Oil Co., Napa Valley Extra Virgin Olive Oil;
Rockin J Pastures, Ground Beef;
Honey Stinger, Energy Bars

HBC: Derma E, Age-Defying Day Crème;
Weleda, Skin Food;
Alba Botanica, Very Emollient Body Lotion

BEVERAGES: Millennium, Enlightened and Classic Raw Kombuchas;
Guayaki Yerba Mate, Bottled Yerba Mate;
GuS, Star Ruby Grapefruit Grown-Up Soda

UP & COMING: Mamma Chia, Vitality Beverages;
Bhakti Chai, Tea Drinks;
Wallaby Organic, Yogurts


Artesian Natural Foods, Stockton, CA (3,000 ft2)

SUPPLEMENTS: Garden of Life, Raw Line;
New Chapter, Force Line;
Natural Factors, PGX

FOOD: Udi’s, Gluten Free Breads;
Nutiva, Chia Seed;
Julian Bakery, Smart Carb Breads

HBC: Sibu Beauty, Full Line;
John Masters Organics, Full Line;
MyChelle Dermaceuticals, Full Line

BEVERAGES: C2O, Pure Coconut Water;
Zevia, All Natural Soda;
Millennium Products, GT’s Kombucha

UP & COMING: New Chapter, Holy Basil;
New Chapter, Perfect Calm;
New Chapter, Lemon Balm Force

















Published in WholeFoods Magazine, January 2012