What’s Selling: May 2013

What’s Selling is a monthly review of the best-selling products determined from unit sales at six natural products stores around the country, rotated from a base of selected stores. The intention is to provide indications of sales trends.

Retailers: Give your store a chance to shine! Participate in our Monthly What's Selling Column

Questions? E-mail: colleenmorrison@wfcinc.com.


St. Marys Nutritional Foods,
St. Marys, OH (1,100 ft2)

SUPPLEMENTS: NOW Foods, Omega 3-6-9;
NOW Foods, Green Coffee Diet Support;
Nature’s Sunshine, LBS II

FOOD: Udi’s Gluten Free Foods, White Bread;
Namaste Foods, Brownie Mix;
Bob’s Red Mill, Full line

HBC: derma e, Full line;
JÄSÖN, Sunblocks

BEVERAGES: Zevia, Cream Soda;
TAZO, Tazoberry;
REED’S Inc., Culture Club Kombucha


Better Life Whole Foods, Springfield, MA (2,000 ft2)

SUPPLEMENTS: MegaFood, MegaFlora;
Nature’s Plus, T MALE;
New Chapter, Wholemega Whole Fish Oil

FOOD: Sami’s Bakery, Millet & Flax Breads;
Brad’s Raw Foods, Naked Raw Leafy Kale;
Udi’s Gluten Free Foods, Breads

HBC: Dr. Bronner’s, Castile Liquid Soaps;
Suki Skincare, Balancing Day Lotion;
Natracare, Panty Liners

BEVERAGES: Orgain, Nutritional Shakes;
Taste Nirvana, Real Coconut Water;
Millennium Products, GT’s Kombucha

UP & COMING: LifeFactory, Glass Bottles;
Garden of Life, RAW Meal;
Nature’s Earthly Choice, Farro


Sue’s Super Nutrition, Harrisonburg, VA (4,100 ft2)

SUPPLEMENTS: ReNew Life Formulas, Probiotic Supplements;
Meta Labs, Raspberry Ketone Slim/Lean

FOOD: Riven Rock Farm, Grass Fed Meats;
Alvarado Street Bakery, Diabetic Lifestyles Low Glycemic for
Redmond Trading Co., Real Salt

HBC: Nubian Heritage, Full line;
Dr. Bronner’s, Full line;
Naturtint, Full line

BEVERAGES: Knudsen & Sons, Inc., Spritzers;
Millennium Products, Inc., GT’s Kombucha;
Natural Brew, Sodas

UP & COMING: Irwin Naturals, Full line;
Caleb Treeze, Stops Leg & Foot Cramps;
Nutiva, Coconut Oil


Wealth of Health, Idaho Falls, ID (4,500 ft2)

SUPPLEMENTS: Nature’s Way, Full line;
Enzymedica, Full line;
Barlean’s, Flaxseed Oils

FOOD: Udi’s Gluten Free Foods, Full line;
Pamela’s Products, Baking Mixes;
Bob’s Red Mill, Full line

HBC: derma e, Full line;
Giovanni Cosmetics, Eco Chic Hair Care;
Nubian Heritage, Soaps

BEVERAGES: Twinlab, Energy Fuel;
Natural Beverage Corp., LaCroix Sparkling Water;
ISS Research, Protein Powders

UP & COMING: Carlson Labs, Vitamin D 1000 IU;
Trace Minerals, Liquid Magnesium;
Irwin Naturals, Testosterone UP


Gregory’s Wheat Shop, Bountiful, UT

SUPPLEMENTS: Garden of Life, RAW Protein;
Butterfly Express, Deliverance Essential Oil;
Irwin Naturals, Power to Sleep PM

FOOD: Spectrum, Chia Seed;
Bragg, Apple Cider Vinegar;
Udi’s Gluten Free Foods, Millet-Chia Bread

HBC: Hobé Naturals, Apricot Kernel Oil;
NOW Foods, XyliWhite Refreshmint Toothpaste Gel;
Redmond Trading Co., Earthpaste Toothpaste, Lemon

BEVERAGES: Ice Age, Glacier Water;
Amy & Brian, Coconut Juice;
Izze, Sparkling Blackberry

UP & COMING: Evolution Salt, Crystal Salt Lamp;
Redmond Trading Co., Redmond Clay;
The Honey Jar, Raw Honey


La Sierra Natural Foods, Riverside, CA

SUPPLEMENTS:  Tumeric (All brands);
Moringa (All brands);
Aloe Vera (All brands)

FOOD: Gluten-Free (All);
Meat Substitutes

HBC: NOW Foods, Essential Oils (Full line);
Life-Flo, Oils (Full line);
Tea Tree Oil (All brands)

BEVERAGES:  Maine Root, Ginger Brew;
Apple Juice (All brands);
Non-Dairy Milks

UP & COMING: Raspberry Ketones (All brands);
Conjugated Linoleic Acid (CLA) (All brands);
Garcinia (All brands)


Published in WholeFoods Magazine, May 2013