Bragg Live Foods, Inc.

Company Description

Bragg Live Foods, Inc. is the result of a lifetime of spreading the word of good health worldwide. Since 1912 when Paul C. Bragg founded of the company and became the originator of Health Food Stores in America. The company, now run by his daughter Patricia Bragg, N.D., Ph.D., continues to spread the gospel of health by providing natural healthy products and a library of selfhealth books.

Paul was the inspiration for many of today’s mega companies such as Schiff, Thompson, Twinlabs, Shaklee, Herbal Life and Gardenburger. Even the Good Earth Restaurant chain was inspired by Paul to serve health foods instead of fast foods. Patricia continues to reach out and spread the word of health through radio shows, television, her Web site and personal lectures.

Key Markets Served

Bragg Live Food Products include Organic Apple Cider Vinegar, Organic Olive Oil, Liquid Aminos, healthy Organic Salad Dressings, Nutritional Yeast and Organic Seasonings as well as 10 best-selling self-help books. Patricia’s Apple Cider Vinegar-Miracle Health System has sold over eight million copies to date.

Bragg Live Food Products can be found on the shelves of nearly ALL Health Food Stores. Now in increasing numbers, Mainstream Supermarkets have added BRAGG Products like Organic Apple Cider Vinegar, BRAGG Apple Cider Vinegar Drinks, Bragg Liquid Aminos, Bragg Sprinkle Seasoning and BRAGG Extra Virgin Olive Oil.

Major Products/Service Offerings

Bragg Organic Apple Cider Vinegar

Made from whole organic apples, aged in wood, Bragg’s Apple Cider Vinegar is raw, unfiltered, undiluted and contains no preservatives. Hippocrates, the Father of Medicine, treated his patients with natural apple cider vinegar for its powerful cleansing, healing and germ fighting qualities. Bragg’s Apple Cider Vinegar is available in 16-oz and 32-oz glass bottles as well as 1-gallon jugs.

Bragg Organic Apple Cider Vinegar Drinks

A healthy refreshing drink from the orginal Bragg formula. Ingredients include Bragg Apple Cider Vinegar, pure distilled water and four flavors: Organic Honey; Apple Cinnamon; Ginger Spice; Concord Grape–Acai.

Bragg Organic Extra Virgin Olive Oil

Bragg Organic Extra Virgin Olive Oil is made from 100% organically grown olives. It has a delicious, smooth body with a light aftertaste. These olive oils come in 16-oz and 32-oz glass bottles in addition to 1-gallon jugs.


Healthy, Organic Vinaigrette Dressing

This healthy vinaigrette dressing makes a salad special with its tasty, tangy flavor. A zesty blend of our Organic Extra Virgin, First Cold Pressed Olive Oil, combined with our Bragg Organic Apple Cider Vinegar, Bragg Liquid Aminos, garlic, raw honey, onion, minced red bell peppers and delicious organic herbs. Our unique taste brings you a healthy alternative with all the best of the Bragg tradition of healthy eating and living.

Ginger & Sesame Dressing

This ginger and sesame dressing is based on the delicious flavor of our famous Bragg Liquid Aminos. Sesame seeds are blended into our smooth, zesty dressing, then combined with Bragg Organic Extra Virgin Olive Oil, garlic, raw honey, onion and tangy citrus. It can also be used to spice up Chinese stir-fry, chicken or grilled vegetables. This sweet and tangy taste brings you a healthy alternative with all the best of the Bragg tradition of healthy eating and living.

Bragg Liquid Aminos

The original formula by Paul C. Bragg, this liquid vegetable protein is made from pure, certified non-GMO soybeans and purified water only. This all-purpose seasoning contains no preservatives, no coloring agents, no alcohol, no Gluten, no additives and no chemicals. It’s great on salads and dressings, soups, veggies, tofu, stir-frys, tempeh, casseroles, potatoes, meats, poultry, fish, jerky, popcorn, gravies, sauces and more. Bragg Liquid Aminos is available in 16-oz and 32-oz pour bottles, a 6-oz spray bottle and 1-gallon jugs.

Bragg Sprinkle

Bragg Sprinkle is an original blend of all-natural herbs and spices by Paul C. Bragg. A healthy seasoning for every meal that is specially suited for low-sodium diets, Bragg Sprinkle enhances and adds to the flavor of all your recipes, meals and snacks.

Bragg Sea Kelp Delight

Bragg Certified Organic Pacific Ocean Sea Kelp combines 24 herbs and spices for tasty, healthy sprinkling delights over foods. This seasoning mix is specially suited for low-sodium diets.

What’s New?

New Vinegar Health Drinks from BRAGG

Apple Cider Vinegar has been highly regarded throughout history. In 400 B.C., Hippocrates, the Father of Medicine, used it for its amazing natural detox cleansing, healing, and energizing qualities. Hippocrates prescribed Apple Cider Vinegar mixed with honey for its health properties. Now, you can enjoy Bragg Organic Apple Cider Vinegar & Honey, Bragg Organic Apple Cider Vinegar & Concord Grape-Acai, Bragg Organic Apple Cider Vinegar-Ginger Spice or Bragg Organic Apple Cider Vinegar Apple-Cinnamon in a convenient, refreshing drink.

Premium Bragg Nutritional Yeast available in a 4.5-oz. bottle with a shaker top. Delicious added to recipes and foods. Vegetarian, Gluten-FREE, Non-GMO & Sugar-FREE.

Provides great-taste and nutrition when added to a wide variety of foods and recipes. Makes a healthy delicious seasoning when sprinkled on most foods, especially salads, vegetables, potatoes, rice, pasta and even popcorn! Add to soups, dips, spreads, cereals, juices and smoothies for added flavor and nutrition. It’s “cheese-like” flavor makes it a great low-sodium, cholesterol-free, delicious, healthy addition to recipes and foods.

Bragg Live Foods, Inc.
Box 7
Santa Barbara, CA 93102
Tel.: (800)446-1990
Fax: (805)968-1001 (wholesaler/retailer info) or (general info)

Key Personnel:
Dr. Patricia Bragg, CEO
Michael Speshyock, Marketing
Dr. John Westerdahl, Director of Heath Science
Michael Launer, National Sales Manager

Published in WholeFoods Magazine, November 2010