Mushroom Wisdom, Inc.

Company Description

For more than two decades, Mushroom Wisdom has been a pioneer in bringing research-backed mushroom supplements to consumers across the globe.

Originally called Maitake Products, it was founded in 1991 with the purpose of bringing the research and development of a Maitake mushroom product to the United States.  Since then, the company has been a category leader with numerous innovative mushroom supplements and consumer education.

Mushroom Wisdom is leading the industry in initiating and expanding research into the vast and diverse health benefits of mushrooms. Through collaborations with top researchers such as Harry G. Preuss, M.D., of Georgetown University, Sensuke Konno, Ph.D., of NY Medical College, and other leading researchers, MWI continutes to explore new applications and benefits of mushrooms.

Mushroom Wisdom brings the healthful benefits of mushrooms and mushroom extracts—backed by outstanding quality control compliance—to the daily routines of consumers worldwide. It offers a robust product line, including specific mushroom products developed to support the immune system, brain function, healthy blood sugar levels and much more. Mushroom Wisdom has three product lines offering more choices for a growing consumer base becoming invested in their health and well-being.

Key Market Areas

  • Immune Health
  • Blood Sugar Health
  • Brain Health
  • Women’s Health
  • Eye Health
  • Heart Health
  • Joint Health
  • Skin Health
  • Overall Health and Vitality

Major Products

Well-researched proprietary products include:

  • Maitake D-Fraction®: Powerful immune support available in two strengths
  • Maitake SX-Fraction®: Supporting healthy blood sugar levels.
  • Amyloban® 3399: A Unique researched extraction of Lion’s Mane that supports healthy brain function
  • Super Mushroom Line: A full line of mushroom dietary supplements, each enhanced with the powerful immune-supporting benefits of Maitake D-Fraction®.

What’s New?

Mushroom Wisdom is proud to support continued research and development of mushroom and mushroom extract products. Recently, the company was granted a U.S. Patent for its proprietary extract, Amycenone® from the Lion’s mane mushroom (featured in Amyloban® 3399). 

Mushroom Wisdom believes in creative partnering with our retailers, and we are constantly providing innovative promotions that are based on consumer education. For example, monthly samples and raffles are offered through the Living Naturally/Genius Central promotion. We also advertise frequently in the health-oriented magazines that are distributed in your store as well as offer co-op advertising in-store newsletters.

MWI looks forward to working with you in sharing and extending the research and benefits of mushrooms as it celebrates its 25th Anniversary in 2016.


Mushroom Wisdom, Inc.

1 Madison St., Bldg. F, East Rutherford, NJ 07073
Tel.: (800)747-7418
Fax: (973)470-0010
Year Founded: 1991

Key Personnel

Mike Shirota, Founder and CEO
Donna Noonan, President
Meagan McLaughlin, Sales and Mktg. Asst.

Published in WholeFoods Magazine, July 2015