In today’s beverage industry, the fastest growing segment is the premium natural refrigerated ready-to-drink market sector. it Tastes RAAW® Juices have been positioned precisely in this growing market segment that keeps on attracting more and more consumers on a daily basis. Furthermore, no other brand focuses exclusively on fruit and vegetable blends, making RAAW juices unique within this sector and a separate category of its own.
From inception, Raw Foods International, LLC has looked for a means to attract consumers who are looking for healthier alternatives when seeking a beverage from their local store shelf. With this in mind, great-tasting, 100% natural quality fruit and vegetable blends were created and it Tastes RAAW® Juices contain no water, no artificial coloring or flavoring, no sugar, and no preservatives. In addition, each product is Gluten Free, Vegan, Kosher and is Non-GMO.
it Tastes RAAW® Juices are manufactured to deliver unique flavor profiles by mixing fruits and vegetables and as a result, these juice blends are unique in their category and are distinctive from all the other natural fruit juices available today. it Tastes RAAW® Juices are not only innovative, but are also the only ones of their kind, a true market invention, carrying all the necessary attributes of healthy, natural, tasty and altogether good-for-you products that today’s consumers crave.
Aseptically produced, flash pasteurized and cold-filled for quality, these refrigerated products are making a significant impact in today’s marketplace. Couple this with great packaging and national distribution, they are rising as one of the outstanding alternatives throughout today’s retail beverage industry.
Key Market Areas
RAAW Juices are considered part of the premium refrigerated juice category and can be found in:
• Grocery and
• Ready-to-Drink categories
They are found today within the Natural and Grocery Mainstream channels in addition to Food Service channels.
Unique Premium Fruit and Vegetable Juice blends (no one else does so exclusively), including:
Pineapple–Cucumber Juice: A refreshing blend of Cucumber and Pineapple juices that tastes fresh from the juicer. This flavorful combination provides an energizing pineapple mix with a refreshing taste of cucumber. Pineapple and cucumber are known to hydrate and help eliminate toxins from your body; they are also an excellent source of vitamin C and A (antioxidants). Together, they are Delicious and Naturally Healthy!
Cranberry–Ginger Juice: A delicious blend of cranberry juice with a dose of ginger and a hint of lemon, work together to provide refreshment and a nutritional knock-out beyond compare. Cranberries are recognized for their heavy vitamin C content. Yet coupled with ginger and lemon, this refreshing combination delivers a natural antioxidant blend that is known for helping cleanse and protect the immune and digestive systems. Together, they are Delicious and Naturally Healthy!
Carrot–Lemonade Juice: A natural combination of carrots and lemonade make this juice blend a tasty and refreshing combination for everyone. Carrots are rich in vitamins A, C and K, antioxidant compounds known to promote good vision; they also have been shown to help protect against cardiovascular disease. Add to this the flavorful lemon combination and its studied benefits (high vitamin C content and high anti-oxidant) and you have a winning natural juice combination that is a naturally energizing and thirst quenching choice! Together, they are Delicious and Naturally Healthy!
Better Beets Juice: This juice blend is a delicious natural treat that tastes as fresh as it gets! Beets with a hint of lemon, pineapple and apples, this wonderful combination provides exceptional nutritional content that can add healthy goodness to any diet. The juice from beets has shown to boost stamina, allowing people to endure strenuous physical exercise for longer periods of time. Naturally loaded with vitamins and iron, beets are a simple way to maintain a healthy cardiovascular system. Couple this with the added natural benefits of lemon, pineapple and apples and you’ve got a beet treat that tastes great! Together, they are Delicious and Naturally Healthy!
Passion Fruit–Wheatgrass Juice: This new addition to the RAAW juice family is loaded with natural flavor and healthy freshness, using organic wheatgrass! Wheatgrass is known to be mineral rich and is considered a complete protein, loaded with key enzymes needed for a healthy body. We added the magic of passion fruit to our blend not only because it is an excellent source of vitamins A and C, but also because it is a great source of antioxidants. But for us, it is the wonderful and exotic taste of the passion fruit that makes this combination a natural flavor combination that everyone can enjoy! Together, they are Delicious and Naturally Healthy!
Raspberry–Lemongrass Juice: This other new release to the RAAW juice family is an explosion of sweet and tart notes delivering a refreshing great taste! Raspberries are known for their sweet and subtle tart flavor that melts in your mouth, and lemongrass has an aromatic citrus flavor; together, they are a beautiful exotic blend that brings memories of spring and Asia. Raspberries are full of antioxidants and lemongrass is known to release stress, insomnia and detox the body from harmful toxins. Together they are Delicious and Naturally Healthy!
Recently changed the following:
• Packaging: Recently changed to a 12-oz PET package that is eco-friendly and promotes a significant cost reduction in our Cost of Goods (COGs), yet maintains overall quality at all levels. Introducing 32oz Multi-Serve Package in December 2011
• Pricing: Manufacturer’s Suggested Retail Pricing (MSRP) – below the $3.00 threshold (MSRP = $2.99)
• Labels: Recently simplified and standardized our message to the consumer focusing on healthy and natural products that taste great.
Published in WholeFoods Magazine, November 2011