J.R. Carlson Laboratories, Inc.

Company Description
Founded by John and Susan Carlson in 1965, Carlson Laboratories has been a family-owned and operated business for 45 years. Carlson Laboratories is dedicated to providing only the highest quality natural supplements; after all, no one cares more about the quality that goes into a product than the people who put their name on it!

Carlson Laboratories began with a single vitamin E formula and a mission. The Carlson family knew firsthand about this powerful antioxidant, especially in the alpha-tocopheryl succinate form. They started Carlson Laboratories after seeing the health benefits Susan Carlson’s father experienced from taking this form of vitamin E. They wanted to share with everyone the health benefits their family found using naturally sourced vitamin E.

Since then, the product line has grown to become the most complete line of natural-source vitamin E products in the world. Carlson’s product range has continued to expand through the years to meet the nutritional needs of its customers. Carlson was one of the first companies to understand the important health benefits of omega-3s contained in fish oils and introduce them to the North American market in 1982. Since then, they’ve become renowned for their award-winning, great-tasting Norwegian fish oils.

Today, the next generation of the Carlson family continues to ensure that the family name represents the quality supplements people have come to expect. The company’s product lines now include award-winning Norwegian fish oils, Carlson for Kids children’s supplements, vitamins, minerals, amino acids, special formulations and nutritional supplements.

In 2010, the company was proud to celebrate its 45th anniversary.

Key Market Areas

  • Natural-Source Vitamin E
  • Omega-3s
  • Cardiovascular Formulas
  • Eye Care Formulas
  • Carlson for Kids—Children’s Formulas
  • Special Formulas
  • Multiple Vitamins & Minerals
  • Amino Acids

Major Products

  • Carlson Fish Oils: Carlson has been specializing in the finest Norwegian fish oils since 1982. Over the years, the product line has grown to include liquids, soft gels and fish oil multiple formulations, all of which contain the important omega-3s EPA and DHA. These products are regularly tested for potency and purity by an independent, FDA-registered laboratory. Carlson fish oils include the company’s popular The Very Finest Fish Oil, available in natural lemon or orange flavors. Each teaspoon provides 1,600 mg of omega-3s. Carlson also offers EcoSmart Omega-3, an innovative new source of omega-3s naturally rich in DHA.
  • Carlson ACES: Carlson award-winning ACES formulas provides vitamins A, C and E plus the mineral selenium in easy-to-swallow soft gels. Our bodies naturally suppress free radicals with vitamins A, C, E and the mineral selenium; these antioxidants work together to neutralize highly reactive molecules.
  • Carlson Vitamin D products: Carlson provides vitamin D through soft gels and taste-free, concentrated liquid drops, available in a wide range of strengths.
  • Carlson Nutra-Support products: Each of these products was specially formulated to help provide targeted nutritional support for bone, joint and memory function.

What’s New?

  • Salmon Oil Complete is a high-potency salmon oil with a full range of omegas. It contains high amounts of EPA & DHA as well as the antioxidant astaxanthin.
  • Carlson for Kids Cod Liver Oil is not a new product, but its tasty bubble gum flavor is! Cod liver oil provides the EPA & DHA kids need for proper development, and naturally contains vitamins A & D.
  • Carlson for Kids Chewable DHA also has a brand new, bubble gum flavor. Each serving contains 250 mg of DHA.

J.R. Carlson Laboratories, Inc.
15 W. College Drive
Arlington Heights, IL 60004
Tel.: (847)255-1600
Fax: (847)481-1310
Year Founded: 1965

Key Personnel
Carilyn Anderson, President
Kirsten Carlson, Vice President of Marketing
Robert Meyer, Vice President of Operations
Antoinette Edwards, Vice President of Administration
Patrick Bucaro, National Sales Director












Published in WholeFoods Magazine, November 2012