NOW® founder Elwood Richard believed that high-quality health products should be affordable for everyone, a core ideal that the Richard family has adhered to in shaping company policies for over 50 years. As the largest independent and family-owned manufacturer of natural products in the U.S. health food store channel, the company remains dedicated to its mission to provide value in products and services that empower people to lead healthier lives.
NOW’s wide range of products include dietary supplements, herbs, pet supplements, personal care, essential oils, sports nutrition, sweeteners and natural foods.
According to SPINS data for the period ending March 2021, NOW is the #2 overall Supplement brand, #1 in Amino Acids, #1 in Body & Massage (Carrier) Oils, #1 in Diffusers, #1 in Essential Oils, and #1 in Miscellaneous supplements (CoQ10, ALA, etc.)
NOW operates a cutting-edge manufacturing facility and a separate distribution facility in Bloomingdale, Illinois, a manufacturing and distribution center in Sparks, Nevada, and a manufacturing facility in Ontario, Canada. Their in-house labs and testing capabilities are second to none in the dietary supplements industry.
NOW’s quality processes are confirmed by multiple third party quality and purity certifications.
All NOW® Solutions personal care products are UL® (Underwriters Laboratories) ISO 22716:2007 certified for production and quality control of cosmetic products made at both the Bloomingdale, Illinois and Sparks, Nevada facilities. ISO 22716 is an internationally recognized standard with requirements for the production, control, storage and shipment of cosmetic products. NOW® Solutions products and essential oils are also certified cruelty free through the PETA Beauty Without Bunnies program.
Recently, NOW® received ISO/IEC 17025:2017 accreditation from the American Association for Laboratory Accreditation (A2LA) for both the analytical and microbiological laboratories that apply to dietary supplement manufacturing. The accreditation demonstrates that NOW meets technical and quality benchmarks as required by ISO/IEC 17025:2017.
NOW® Sports products, with the distinctive silver label, undergo third-party certification though Informed-Sport, a globally recognized assurance program that certifies that each and every batch of a supplement bearing the Informed-Sport logo has been tested for banned substances by a world-class sports anti-doping lab.
NOW’s goal is for 100% of its products to contain only non-GMO ingredients. The entire food line is GMO-free, with the majority Non-GMO Project Verified. All of NOW’s essential oils are also Non-GMO Project Verified. A very high percentage of NOW supplements are Non-GMO Assured, which is NOW’s active process for defining non-GMO products and defined by stringent NOW quality standards, which involves a combination of documentation and testing.
NOW has received many awards for its products, domestic and international business growth, employee programs, and philanthropic and environmental initiatives. The
National Association for Business Resources has named NOW one of “Chicago’s Best and Brightest Companies to Work For®” for 13 consecutive years, a “Best and Brightest Companies to Work for in the Nation” for eight consecutive years, and one of “The Nation’s Best and Brightest in Wellness®” four times.
NOW’s partnership with TerraCycle diverts flexible packaging including toothpaste tubes and food pouches from landfills. Consumers will be able to ship these items at no charge to TerraCycle for recycling.
NOW offers many services to help retailers build business, including a comprehensive online training program and an array of free tools designed to help them be more successful. The online retailer training program, NOW® Product-ology, is designed to create experts in the aisle. Retail staff can watch quick and informative training videos, test their progress with quizzes, and earn free NOW products and a completion certificate. Monthly webinars are led by NOW’s nutritionist staff or expert guest speakers.
Association memberships: NPA, AHPA, UNPA, CFH, ABC, NPF
With over 1,400 products in its catalog including dietary supplements, personal care, essential oils, sports nutrition, foods, including a certified gluten-free line, NOW remains a health food channel anchor. Product categories include:
- Vitamins and Minerals, Amino Acids and Free Radical Scavengers
- Heart, Metabolic, Immune and Digestive Support Supplements
- Green Foods, Fiber and Herbs
- Joint Comfort and Joint Structural Support Products
- Men’s, Women’s and Children’s Specialty Supplements
- Sports Nutrition, Weight Management and Protein
- Essential Oils, Personal Care, and Skin Care
- Mental Fitness and Cognitive Support
- Omega-3, Nutritional Oils and EFAs
- Non-GMO Foods, Gluten-Free and Allergy-Friendly Foods, Gourmet Oils, Sweeteners
- Pet Supplements
Jim Emme, CEO
Andy Kotlarz, CFO
Aaron Secrist, Executive Vice President of Quality,
R&D and Operations
Dan Richard, Vice President of Global Sales and Marketing