Los Angeles, CA—GT’s Living Foods has launched a Rooted In Nature campaign as it debuts a refreshed label and two new flavors for the fall. The campaign intends to inspire consumers to connect with nature with labels that reflect on the concentric rings seen in the cross section of ginger, beet, and turmeric ingredients, a company press release states.
“As living beings, we rely on Mother Nature for our nourishment and vitality. She is the world’s best doctor—healing us both mentally and physically. However, as we continue to exist in our increasingly modern lives, we are slowly losing our connection with Nature,” says GT Dave, Founder and CEO of GT’s Living Foods.
The nature inspired design will appear on earthy roots-centric flavors like Gingerade, Heart Beet, and Tantric Turmeric, the company says.
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“It has been a wonderful experience to reimagine the labels of our root-based Kombucha flavors, especially Gingerade, which has touched the lives of many across the globe,” adds Dave. “This new visual expression and structure better depicts the root and natural origin from which the healing qualities and immune health benefits are sourced.”