Eugene, OR—Coconut Bliss has unveiled a new look for its line of plant-based ice creams, which the company hopes will connect with consumers on a deeper level through an increased emphasis on inclusivity, sustainability, and positivity. Consumers will meet the manufacturer’s family of characters which were inspired by its diverse fans and created with the help of illustrator Olimpia Zagnoli.
“Coconut Bliss wasn’t made with one type of consumer in mind,” said Kim Gibson Clark, Chief Executive Officer, Coconut Bliss, in the press release. “This rebrand is the culmination of our brand pillars and better tells the story of who we are as a company, who we have always been, and paves an intentional path to the future.”
Along with the rebrand, the company also has rolled out two new ice cream products: Cookie Dough pints and Cups of Joy, a line of single serve ice cream cups available in Dark Chocolate and Madagascan Vanilla Bean flavors. For more information on Coconut Bliss and their range of products, visit coconutbliss.com.