Bethesda, MD—Eat the Change announced the launch of its #incrEDIBLEplanetchallenge, The social media campaign, which runs for 21 days starting April 1, aims to inform and empower consumers about how their daily food choices present an opportunity to reduce their environmental footprints. Each daily challenge highlights how participants can make small adjustments to their shopping and eating habits to account for a larger global impact, according to a press release.
“We are excited to be kicking off our first #incrEDIBLEplanetchallenge with the support of some amazing partners,” said Seth Goldman, Co-founder of Eat the Change, which counts Beyond Meat, Ripple Foods, S’well, Miyoko’s Creamery, Flora, Well Earth Goods, Bamboozle, Host Defense Mushrooms and Follow Your Heart as partners for the inaugural campaign. “We started Eat the Change with a mission to change our relationship to the planet through the foods we eat. Earth Month is a wonderful opportunity to nudge people towards more planet-friendly choices.”
How it works: Each day participants will be presented with a challenge that reduces their climate footprint, and encouraged to post about their experience on Instagram by tagging @eatthechange and with the hashtag #incrEDIBLEplanetchallenge. Challenges include swapping animal milk for plant milk, in partnership with Ripple Foods; cooking a plant-ified taco recipe using Beyond Meat; and swapping a single-use water bottle for a reusable one throughout the day, in partnership with S’well. There will also be giveaways, and Eat the Change Co-founder and celebrity chef Spike Mendelsohn will share planet-friendly recipes. Those interested in taking part can pledge their commitment to the #incrEDIBLEplanetchallenge to receive updates and alerts. When the challenge ends, participants can check out the CO2 emissions they’ve saved.
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“The goal for this challenge is to change mindsets and habits,” said Mendelsohn in the press release. “We’re hopeful that by taking part in this challenge, participants will be able to see that they have the ability to impact the health of the planet through their appetite.”