Austin, TX—GoodPop frozen pops has announced its #PledgeGood challenge on social media to encourage people to post good deeds, with a commitment to donate one million meals to Feeding America throughout September, Hunger Action Month. For every social media post with #PledgeGood, and every pledge made on their website, GoodPop will donate a meal.
The Brand has partnered with TikTok and Instagram creators Smile Squad, Taylor Cassidy, Michelle Chen of World of Vegan, and Zahra of Muslimthicc, who will share videos of their acts of kindness using #PledgeGood and encourage others to do the same.
“The good in our name isn’t just about the ingredients we use or the way our products taste, it’s an integral part of GoodPop’s mission to use our frozen treats as a vehicle to do social and environmental good,” said Daniel Goetz, Founder and CEO of GoodPop. “We created the Pledge Good Foundation and are embarking on the #PledgeGood challenge to make the world a brighter place, with more generosity and random acts of kindness. We are committed to donating for every person who pledges to do something good and our goal is to create a ripple effect that brings more good and joy into people’s lives and creates positive change.”
People who want to participate but are not on TikTok and Instagram can pledge their good deed here.
The #PledgeGood campaign is part of a larger goal made by GoodPop’s non-profit Pledge Good Foundation to reach five million pledges by 2025.