Daniel Lubetzky, founder and CEO of KIND Healthy Snacks, based in New York City, NY has launched an independent organization called Feed the Truth. Lubetzky has pledged $25 million to Feed the Truth and has removed himself and his company from its operation to eliminate bias. Feed the Truth’s mission is to make truth, transparency, and integrity the foremost values in the food industry by revealing and counteracting the industry’s influence in shaping nutrition policy. For example, in September 2016, a JAMA Internal Medicine report found that the Sugar Association funded scientific studies to diminish findings that linked sugar consumption to poor heart health in the 1960s. Instead, the Association used industry-funded research to vilify fats. “We’re eager for Feed the Truth to step in and hold all of us in the food community accountable for what we say and claim,” said Lubetzky. “While this ‘Big Sugar’ revelation underscored the need to provide more tools to public advocates, it doesn’t mean that ‘fat’ or ‘protein’ should now be evangelized. Feed the Truth’s independent Board of Directors, once established, will seek to ensure consumers have access to unbiased nutrition information.”
Earth’s Fare based in Asheville, NC has committed to removing GMO ingredients from 500 of its private brand items currently on the shelves. Hundreds more new non-GMO products will launch in the subsequent months. “From the onset, our merchant team has benchmarked every product against industry-leading products to ensure delicious, healthy food at an incredible value. Our shoppers asked for more non-GMO options, so we updated our entire Earth Fare brand food line to meet their needs,” said Frank Scorpiniti, Earth Fare’s president and CEO.