Path of Life Plans Product Line Expansion

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Naperville, IL—Under the Path of Life brand, Live Simple has announced two product development partnerships with Artisan Row and Brisan Group. The partnerships will provide Path of Life with research and insights into the frozen category in order to identify new line extensions and key white space opportunities that are ready for disruption.
“We did an extensive search of leading natural food research consultants to partner with,” said Audrea Fulton, VP of Sales at Path of Life. “The key differentiators for Artisan Row and Brisan Group were their backgrounds in the natural food space and expertise in accelerating the expansions of brands across categories.”
Path of Life plans to create new food innovations in and out of the frozen aisle, focusing on taste, quality and convenience.

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