“PLNT Burger has proven itself as the first successful fast food chain to serve up only plant-based foods that taste as delicious as its competitors," said celebrity chef Spike Mendelsohn, in a press release. "Whereas our focus will always be on creating planet-friendly food that is accessible to everyone, our number one goal is to give our customers the best tasting burger on the planet and for the planet.”
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The influence of plant-based has been quick and pervasive, Mendelsohn says. “We are seeing the transformation of the restaurant industry—the sit-order-and-eat model that we grew up with might never come back. In order to continue succeeding, PLNT Burger will have to continue to anticipate and create a new model for quick service restaurants.”
